Metadata.io is an autonomous demand generation platform that automates B2B paid media campaigns across LinkedIn, Facebook, and Google. It uses machine learning to run thousands of targeting and creative experiments simultaneously, optimizing for pipeline and revenue rather than clicks.
Product Overview
Metadata replaces manual campaign management with an AI engine that continuously tests audience segments, ad creative, and bid strategies. It integrates with CRM and MAP platforms to optimize campaigns for actual pipeline outcomes — not vanity metrics — and automatically suppresses existing customers and bad-fit accounts from targeting.
Key Features
- Autonomous Campaign Management: AI continuously tests and optimizes targeting, creative, and bidding across channels without manual intervention.
- Revenue-Based Optimization: Optimizes campaigns for pipeline and revenue using CRM data rather than clicks or impressions.
- Audience Suppression: Automatically syncs CRM data to suppress existing customers, churned accounts, and bad-fit companies.
- Experiment Engine: Runs thousands of A/B tests on audiences and creatives simultaneously to find winning combinations faster.
- Unified Reporting: Attribution reporting connects ad spend to pipeline and revenue across all paid channels.
Best For
B2B marketing teams running significant paid media budgets on LinkedIn and Facebook who want to optimize for pipeline rather than clicks.
Pricing
Custom pricing based on ad spend under management. Typically enterprise-level investment. Contact for a demo.
Key Integrations
Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, Facebook Ads, Google Ads, 6sense
Pros
- Autonomous optimization frees marketing teams from manual campaign management
- Revenue-based optimization aligns paid media with business outcomes
- Audience suppression reduces wasted spend on existing customers
Cons
- Significant minimum ad spend required to make the platform cost-effective
- Requires CRM data quality for revenue-based optimization to work well
