Mailshake is a cold email and sales engagement platform designed for growth teams and outbound sales professionals who need to send personalised, high-deliverability campaigns at scale. Known for its clean interface and strong educational content around cold outreach best practices, it is a popular starting point for teams building their first outbound programme.
Product Overview
Mailshake's campaign builder guides teams through the key elements of effective cold outreach: list quality, personalisation, deliverability setup, and follow-up sequencing. Its AI Email Writer (SHAKEspeare) generates personalised first lines and email copy from prospect data, reducing the time to launch a campaign. The Data Finder built-in contact database allows teams to find verified prospect emails within Mailshake, removing the need for a separate prospecting tool for smaller-scale outbound.
Key Features
- Email Campaign Builder: Guided multi-step campaign builder with personalisation tokens, A/B testing, and deliverability checklist.
- SHAKEspeare AI Writer: AI generates personalised email first lines and full drafts from prospect LinkedIn and company data.
- Data Finder: Built-in contact database to find verified email addresses by name and company — prospecting inside Mailshake.
- Phone & Social Touchpoints: Add call tasks and LinkedIn touchpoints to campaigns alongside email steps for multi-channel cadences.
- Lead Catcher: Automatically identify and flag the most engaged prospects — opens, clicks, and positive replies surfaced as leads.
Best For
SMB sales teams and growth marketers building their first structured cold outreach programme — particularly those who appreciate guided workflows and strong educational resources alongside the tool.
Pricing
Starter at $29/user/month; Email Outreach at $59/user/month; Sales Engagement at $99/user/month. Annual billing.
Key Integrations
Salesforce, HubSpot, Pipedrive, Slack, Zapier, Gmail, Outlook, LinkedIn
Pros
- Clean, guided UI makes setup intuitive for first-time outbound programmes
- SHAKEspeare AI writer reduces personalisation time
- Data Finder removes need for separate contact sourcing
- Strong community and educational content
Cons
- Less sophisticated than Outreach or Salesloft for enterprise use
- Data Finder coverage thinner than Apollo or ZoomInfo
- Multi-channel features less developed than Klenty or Reply.io
