Mailchimp is the world's most popular email marketing platform, used by over 13 million businesses. Its ease of use, free plan, and broad feature set make it the default starting point for small businesses and entrepreneurs launching their first email programmes.
Product Overview
Mailchimp has evolved well beyond simple email blasts. Its Customer Journey builder handles multi-step automations, its AI features assist with content creation, and its integrations with e-commerce platforms like Shopify make it a strong choice for DTC brands. For SMBs it covers the full email marketing lifecycle from sign-up forms through to purchase retargeting.
Key Features
- Email Builder: Drag-and-drop editor with 100+ pre-built templates and mobile preview.
- Customer Journey Builder: Visual automation builder for welcome sequences, re-engagement, and abandoned cart flows.
- AI Content Assistant: Generate and optimise email copy and subject lines with AI.
- Audience Segmentation: Segment contacts by purchase behaviour, engagement, demographics, and custom tags.
- Reporting & Analytics: Open and click tracking, revenue attribution, and campaign comparison reports.
Best For
Small businesses, solopreneurs, and e-commerce brands getting started with email marketing, or teams that need a simple, reliable platform without complexity.
Pricing
Free plan up to 500 contacts. Essentials from $13/month; Standard from $20/month; Premium from $350/month.
Key Integrations
Shopify, WooCommerce, WordPress, Salesforce, Zapier, Canva, Facebook Ads
Pros
- Free plan is genuinely useful
- Very easy to use
- Strong e-commerce integrations
- Broad template library
Cons
- Automation is limited vs ActiveCampaign
- Gets expensive as list grows
- Not suited for complex B2B workflows
