Lusha is a B2B contact intelligence platform that provides verified phone numbers and email addresses for prospects, accessible via a Chrome extension, web app, or API. It is popular with individual sales reps for quick prospecting directly on LinkedIn profiles.
Product Overview
Lusha's browser extension is its most-used product — it overlays contact data on LinkedIn profiles, company websites, and Salesforce, letting reps grab a phone number or email without leaving their workflow. The Lusha platform also provides bulk list building, CRM enrichment, and a prospecting database with intent data.
Key Features
- Chrome Extension: One-click contact data retrieval on LinkedIn, Salesforce, and company websites.
- Prospecting Platform: Search and filter 100M+ contacts by title, company, industry, and location.
- Intent Data: Identify accounts showing research intent for topics relevant to your offering.
- CRM Enrichment: Bulk-enrich existing CRM records with missing emails and phone numbers.
- Team Analytics: Track team usage, credit consumption, and prospecting activity.
Best For
Individual SDRs and small-to-mid-size sales teams that want fast access to phone numbers and emails for outbound prospecting without a large data platform investment.
Pricing
Free plan (5 credits/month). Pro at $29/user/month; Premium at $51/user/month; Scale custom pricing.
Key Integrations
Salesforce, HubSpot, Pipedrive, Salesloft, Outreach, Gmail, LinkedIn
Pros
- Easy to use for individual reps
- Good phone number coverage
- Affordable entry-level plans
Cons
- Database smaller than ZoomInfo
- Credit limits can be restrictive
- International coverage uneven
RevOps Jobs-to-Be-Done
- Direct dial prospecting for SDRs — SDRs use Lusha's Chrome extension to find direct dial phone numbers and verified email addresses for prospects on LinkedIn or company websites — without leaving their browser. KPI: Increase direct dial connection rate by 40% vs. switchboard calls
- CRM contact enrichment — RevOps uses Lusha's bulk enrichment to update stale contact data in Salesforce — filling in missing direct dials, mobile numbers, and verified email addresses across existing records. KPI: Increase CRM contact completeness from 50% to 80%+ with bulk enrichment
- Affordable prospecting for growing sales teams — Early-stage companies use Lusha as a cost-effective alternative to ZoomInfo — getting direct contact data for SDRs without the six-figure annual contract requirements. KPI: Access verified direct dials at 70% lower cost vs. ZoomInfo for teams under 20 reps
How It Fits Your Stack
Primary system of record: Salesforce or HubSpot
Key integrations: Salesforce, HubSpot, LinkedIn, Outreach, Salesloft
Data flows: Lusha extension surfaces contact data on LinkedIn profiles and company websites. CRM integration pushes found contacts and enriched data directly to Salesforce or HubSpot records. Bulk enrichment processes CRM exports via CSV or API.
Security & Compliance
- SSO / SAML: Yes (on Enterprise plan)
- RBAC / permissions: Yes
- Audit logs: No
- Certifications: SOC 2 Type II, GDPR, CCPA
- Data residency: US
Implementation & Ownership
- Time to first value: Minutes — Chrome extension install + CRM connect
- Implementation complexity: Low
- Typical owners: Sales Development Representatives, Account Executives, Sales Operations
Best fit for individual rep productivity and small teams. Credits-based model is predictable for low-volume use. Not cost-effective for high-volume programmatic enrichment at scale.
Proof & Buyer Signals
Ratings: 4.3/5 on G2 (1,500+ reviews)
What buyers praise:
- Chrome extension UX is fastest in the category for individual prospectors
- GDPR compliance and data sourcing transparency better than many competitors
- Affordable entry point with genuine data quality
Common complaints:
- Database smaller than ZoomInfo — miss rates higher for niche industries
- Credits can run out quickly for high-volume SDR teams
Often Compared With
- ZoomInfo — Choose ZoomInfo for the largest database, intent data, and enterprise enrichment at scale; choose Lusha for affordable individual prospector licenses and GDPR-first data compliance.
- Apollo.io — Choose Apollo for all-in-one prospecting + email sequencing in one platform; choose Lusha for a focused contact data tool with the cleanest Chrome extension UX.
- Clearbit — Choose Clearbit for real-time API enrichment and technographic data; choose Lusha for individual SDR prospecting with a browser extension and human-verified direct dials.
