Loom is an asynchronous video messaging tool that lets anyone record their screen and camera in one click and share the video via a link — no account required to view. For revenue teams, Loom eliminates the need for live meetings to explain complex processes, demonstrate software, or personalise sales outreach with video prospecting.
Product Overview
Loom's browser extension and desktop app make it trivially easy to record short videos: click record, share the link. Recipients watch in their own time, can react with emoji and comments at specific timestamps, and can respond with their own Loom. For RevOps teams, Loom is used to document processes and tool configurations, onboard new team members asynchronously, and enable sales reps to send personalised video messages to prospects — which consistently outperform plain text emails in open and reply rates.
Key Features
- One-Click Recording: Record screen, camera, or both in one click from the Chrome extension, desktop app, or mobile.
- Instant Sharing: Video link is ready to share before recording finishes — no upload wait time.
- Viewer Insights: See exactly who watched, how much they watched, and when — with reaction and comment notifications.
- AI Captions & Transcripts: Automatic transcription with searchable text, chapter markers, and AI-generated summaries.
- Video Library: Team library to store and organise all Loom recordings by folder, with search and permission controls.
Best For
Remote and hybrid revenue teams who want to reduce meetings, document processes visually, and enable sales reps to stand out in prospects' inboxes with personalised video.
Pricing
Starter: free (25 videos). Business at $12.50/creator/month; Business+ at $16/creator/month; Enterprise custom. Annual billing saves 16%.
Key Integrations
Slack, Notion, HubSpot, Gmail, Google Workspace, Salesforce, Jira, Confluence, Intercom
Pros
- Fastest way to record and share a video — zero friction
- Viewer analytics show exactly who watched
- Replaces many internal meetings
- Video prospecting genuinely improves reply rates
Cons
- Free plan limited to 25 videos
- Not a replacement for complex meeting scheduling or real-time collaboration
- Video quality depends on hardware
