Livestorm is an all-in-one webinar and video conferencing platform that enables marketing, sales, and HR teams to host interactive online events — from demand generation webinars and product demos to internal training sessions and virtual meetings. It is a browser-based, no-download platform with built-in email automation, analytics, and CRM integrations.
Product Overview
Livestorm's differentiation is its no-download browser-based experience: attendees join directly in the browser without installing software — reducing friction and improving show-up rates compared to platforms that require app downloads. This makes it particularly strong for external-facing events where prospects are reluctant to install unfamiliar software. The platform covers the full event lifecycle — customisable registration pages, automated reminder sequences, live event engagement tools, and post-event analytics — without requiring separate email marketing or landing page tools. Compared to Demio (marketing-focused, simpler analytics), Livestorm covers a wider range of event types including internal virtual meetings, team training, and customer webinars in one tool. Compared to ON24 (enterprise-heavy, complex), Livestorm is more accessible for mid-market teams. Its integrations with HubSpot, Salesforce, and Marketo enable attendee data and engagement metrics to flow directly into marketing automation and CRM workflows.
Key Features
- Browser-Based Attendance: Attendees join webinars directly in the browser without downloading any software — reduce show-up drop-off from installation friction on external-facing events.
- Registration & Email Automation: Customisable registration pages and automated confirmation, reminder, and follow-up email sequences — manage the full event communication flow without a separate email tool.
- Engagement & Analytics: Live polls, Q&A, chat, and reaction tools — track attendance duration, engagement rate, and question activity per attendee for post-event follow-up prioritisation.
- On-Demand Replay: Automatically publish event recordings as on-demand replays with registration and analytics tracking — extend lead generation beyond the live event.
- CRM & MAP Integration: Push attendee data, engagement scores, and replay views to HubSpot, Salesforce, and Marketo — trigger personalised follow-up based on specific event participation data.
Best For
Mid-market marketing, sales, and HR teams that want one platform for both external-facing webinars and internal virtual events — particularly those prioritising friction-free attendee experience and organisations that regularly run events for external prospects who may resist installing software.
Pricing
Free plan with limited features. Pro plan from approximately $99/month. Business plans with custom pricing. Contact for details.
Key Integrations
HubSpot, Salesforce, Marketo, Pipedrive, ActiveCampaign, Slack, Zapier, Stripe, Calendly, Intercom
Pros
- Browser-based no-download attendance reduces show-up friction meaningfully for external prospect events
- Single platform covers both external webinars and internal team events — avoids separate tools for each use case
- Built-in email automation removes dependency on a separate MAP for event communication sequences
- Free plan allows teams to evaluate the platform before committing to paid tiers
Cons
- Enterprise production customisation less deep than ON24 for large-scale virtual conferences and branded event experiences
- Engagement analytics less granular than Demio's intent scoring for post-event sales follow-up prioritisation
- Video quality and reliability at high attendee counts can be inconsistent compared to platforms with dedicated video infrastructure
