Lemlist pioneered image and video personalisation in cold email, allowing reps to embed a prospect's name, company logo, or website screenshot into images automatically. It has since grown into a full multichannel outreach platform with a built-in prospect database.
Product Overview
Lemlist's core differentiator is dynamic image and video personalisation — each email can contain a prospect-specific screenshot or custom image generated at send time. Combined with its Lemlist Database (450M+ contacts), teams can build targeted prospect lists and launch campaigns without switching tools.
Key Features
- Dynamic Image Personalisation: Auto-generate personalised images with prospect name, company, or website screenshot.
- Lemlist Database: 450M+ B2B contacts with verified emails and LinkedIn profiles.
- Multichannel Sequences: Email, LinkedIn, and phone steps in a single automated sequence.
- Email Warm-up (Lemwarm): Automatic inbox warm-up to improve deliverability before cold outreach.
- AI Personalisation: One-click AI that drafts personalised icebreakers based on prospect LinkedIn data.
Best For
SMB and mid-market sales and marketing teams doing cold outreach who want standout personalisation to improve reply rates.
Pricing
Email Starter at $32/month; Email Pro at $55/month; Multichannel Expert at $79/month. Free trial available.
Key Integrations
Salesforce, HubSpot, Pipedrive, Zapier, Slack, LinkedIn
Pros
- Unique image personalisation
- Built-in prospect database
- Great deliverability tooling
- User-friendly UI
Cons
- Less sophisticated than Outreach/Salesloft for enterprise
- LinkedIn automation has usage risks
- Reporting is basic
