LeadsRx is a cross-channel marketing attribution platform that tracks advertising performance across both digital and traditional channels — including radio, television, podcast, and out-of-home advertising — alongside digital paid media, enabling marketers with complex multi-channel media mixes to understand the true contribution of every channel to conversions and revenue.
Product Overview
LeadsRx's standout capability is its coverage of offline advertising attribution — a segment where most digital attribution tools have a fundamental blind spot. For companies that advertise on radio, podcasts, streaming TV, or out-of-home media alongside their digital channels, LeadsRx provides a unified attribution model by using pixel-based tracking for digital touchpoints and ingestion of broadcast log data and podcast download records for offline touchpoints. When a listener hears a radio ad and subsequently visits the website, LeadsRx's statistical correlation engine connects the broadcast event to the subsequent website visit using time-based and audience-based correlation signals — approximating the attribution link that is impossible to achieve with deterministic cookie tracking. For purely digital advertisers, LeadsRx provides standard multi-touch attribution across all paid, organic, and owned channels with a clean dashboard designed for marketing teams rather than data engineers.
Key Features
- Offline Advertising Attribution: Track radio, TV, podcast, and streaming advertising alongside digital media — unified attribution across every channel type.
- Cross-Channel Journey Tracking: Map every touchpoint from first awareness through to conversion — digital and offline in a single journey view.
- Broadcast Log Ingestion: Import radio and TV broadcast logs for offline attribution — correlate broadcast events to subsequent website traffic and conversions.
- Multi-Touch Attribution Models: Apply and compare first-touch, last-touch, linear, and custom attribution models across all channels simultaneously.
- Marketer-Friendly Dashboard: Campaign performance reporting designed for marketing teams — accessible without data engineering or SQL knowledge.
Best For
Marketing teams at direct-to-consumer brands and B2B companies with complex media mixes that include offline advertising channels (radio, podcast, TV) alongside digital — where standard digital attribution tools have a fundamental coverage gap.
Pricing
Starter: from $199/month. Professional: from $499/month. Enterprise: custom. Free trial available.
Key Integrations
Google Ads, Facebook Ads, Salesforce, HubSpot, Spotify Ads, Pandora, Google Analytics, Zapier, Shopify, WooCommerce
Pros
- Offline advertising attribution is a genuine capability gap in most digital attribution tools
- Unified multi-channel view includes broadcast media that B2B and DTC brands actively invest in
- Accessible pricing for mid-market companies vs. enterprise attribution platforms
- No data engineering required — marketers can set up and operate independently
Cons
- Offline attribution uses statistical correlation, not deterministic matching — inherently approximate
- Less deep CRM integration than Bizible or Dreamdata for complex B2B pipeline attribution
- Smaller market presence than major attribution platforms — less ecosystem support and integrations
