LeadsRx is a cross-channel marketing attribution platform that tracks advertising performance across both digital and traditional channels — including radio, television, podcast, and out-of-home advertising — alongside digital paid media, enabling marketers with complex multi-channel media mixes to understand the true contribution of every channel to conversions and revenue.
Product Overview
LeadsRx's standout capability is its coverage of offline advertising attribution — a segment where most digital attribution tools have a fundamental blind spot. For companies that advertise on radio, podcasts, streaming TV, or out-of-home media alongside their digital channels, LeadsRx provides a unified attribution model by using pixel-based tracking for digital touchpoints and ingestion of broadcast log data and podcast download records for offline touchpoints. When a listener hears a radio ad and subsequently visits the website, LeadsRx's statistical correlation engine connects the broadcast event to the subsequent website visit using time-based and audience-based correlation signals — approximating the attribution link that is impossible to achieve with deterministic cookie tracking. For purely digital advertisers, LeadsRx provides standard multi-touch attribution across all paid, organic, and owned channels with a clean dashboard designed for marketing teams rather than data engineers.
Key Features
- Offline Advertising Attribution: Track radio, TV, podcast, and streaming advertising alongside digital media — unified attribution across every channel type.
- Cross-Channel Journey Tracking: Map every touchpoint from first awareness through to conversion — digital and offline in a single journey view.
- Broadcast Log Ingestion: Import radio and TV broadcast logs for offline attribution — correlate broadcast events to subsequent website traffic and conversions.
- Multi-Touch Attribution Models: Apply and compare first-touch, last-touch, linear, and custom attribution models across all channels simultaneously.
- Marketer-Friendly Dashboard: Campaign performance reporting designed for marketing teams — accessible without data engineering or SQL knowledge.
Best For
Marketing teams at direct-to-consumer brands and B2B companies with complex media mixes that include offline advertising channels (radio, podcast, TV) alongside digital — where standard digital attribution tools have a fundamental coverage gap.
Pricing
Starter: from $199/month. Professional: from $499/month. Enterprise: custom. Free trial available.
Key Integrations
Google Ads, Facebook Ads, Salesforce, HubSpot, Spotify Ads, Pandora, Google Analytics, Zapier, Shopify, WooCommerce
Pros
- Offline advertising attribution is a genuine capability gap in most digital attribution tools
- Unified multi-channel view includes broadcast media that B2B and DTC brands actively invest in
- Accessible pricing for mid-market companies vs. enterprise attribution platforms
- No data engineering required — marketers can set up and operate independently
Cons
- Offline attribution uses statistical correlation, not deterministic matching — inherently approximate
- Less deep CRM integration than Bizible or Dreamdata for complex B2B pipeline attribution
- Smaller market presence than major attribution platforms — less ecosystem support and integrations
RevOps Jobs-to-Be-Done
- Multi-Touch Marketing Attribution — Track every touchpoint across digital and broadcast channels and attribute revenue to each using LeadsRx's impartial attribution engine. KPI: Identify true performance of every channel with accurate multi-touch attribution across online and offline sources
- Cross-Channel Attribution Including TV and Radio — Attribute website visits and conversions to TV, radio, podcast, and digital ad campaigns in a unified attribution view. KPI: Measure offline broadcast media ROI alongside digital channels for the first time with real conversion data
- Attribution Reporting for Agencies — Provide clients with impartial, platform-agnostic attribution reports that don't rely on self-reported platform data. KPI: Deliver credible attribution data that shows true channel contribution vs inflated platform self-attribution
How It Fits Your Stack
Primary system of record: Marketing platforms and CRM
Key integrations: Google Ads, Facebook Ads, Salesforce, HubSpot, Shopify, Stripe, Podcast ad networks
Data flows: Universal tracking pixel captures all touchpoints; offline and broadcast triggers via URL patterns; revenue events from CRM/payment feed attribution model; reports delivered via dashboard and API
Security & Compliance
- SSO / SAML: No
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: GDPR compliant, CCPA compliant
- Data residency: US
Implementation & Ownership
- Time to first value: 1–3 weeks
- Implementation complexity: Low to medium — tracking pixel and channel connections
- Typical owners: Marketing Director, Media Planner, Agency Strategist
Differentiates on broadcast (TV/radio) attribution alongside digital; strong for SMBs using both media types
Proof & Buyer Signals
Ratings: G2: 4.4/5 (40+ reviews)
What buyers praise:
- Best for broadcast + digital attribution
- Impartial third-party data
- Good for agencies
Common complaints:
- Less sophisticated ML than enterprise tools
- UI is functional but basic
Often Compared With
- Rockerbox — Rockerbox focuses on digital-only multi-touch attribution; LeadsRx differentiates with broadcast TV and radio attribution capabilities
- Northbeam — Northbeam uses ML models for digital ad attribution; LeadsRx covers more media types including broadcast for a broader channel mix
- Windsor.ai — Windsor.ai aggregates cross-channel data with AI models; LeadsRx specializes in impartial multi-touch attribution including offline broadcast
