Lavender is an AI email writing coach that lives in your inbox and scores your cold emails in real time — analysing personalisation, length, readability, mobile optimisation, and dozens of other factors that predict reply rates. It is used by thousands of SDRs and AEs to consistently write better outreach emails without guessing what will land.
Product Overview
Lavender's Email Score (0–100) analyses every element of a draft email and provides actionable suggestions: shorten the opener, remove this phrase that triggers spam filters, add a personalised insight about the company, or change the CTA. Its AI personalisation panel surfaces prospect data — recent LinkedIn activity, company news, job changes — directly in the email compose window, so reps can add relevant context in seconds without tab-switching. Lavender also tracks which email patterns perform best across the team, creating a feedback loop that improves everyone's writing over time.
Key Features
- Email Score: Real-time 0–100 score on every email draft — with specific, actionable improvement suggestions per element.
- AI Personalisation Panel: Surfaces prospect data (LinkedIn activity, company news, job changes) inside the email compose window.
- Mobile Preview: Shows exactly how the email renders on mobile — where 60%+ of emails are first opened.
- Spam Risk Detection: Flags phrases, formatting, and structure patterns that increase spam filter risk.
- Team Analytics: Track email scores across the team and correlate writing quality with reply rates and pipeline created.
Best For
SDR teams, AEs doing outbound, and sales managers who want to improve cold email reply rates systematically — especially in outreach-heavy SaaS sales environments.
Pricing
Basic at $27/user/month; Pro at $45/user/month; Team plans with manager analytics available. Free trial available.
Key Integrations
Gmail, Outlook, Salesloft, Outreach, HubSpot, Apollo, LinkedIn Sales Navigator
Pros
- Real-time coaching in the email compose window — no workflow change required
- Data-backed suggestions tied to actual reply rate patterns
- Mobile preview catches a common rep mistake
- Team benchmarking creates healthy competition
Cons
- Focused solely on email — no support for LinkedIn or call scripts
- Most useful in early-stage email improvement — diminishing returns for expert writers
- Cost adds up on top of existing sequencer tool
