Later is a visual social media scheduling and analytics platform designed for brands and marketers that lead with visual content. Originally built for Instagram, it has expanded to cover TikTok, Pinterest, LinkedIn, Facebook, and X — with a drag-and-drop visual planner, link-in-bio tool, and analytics that help marketing teams plan cohesive content calendars and measure social ROI.
Product Overview
Later's visual calendar is its signature feature: teams can drag media assets directly onto scheduled time slots and preview exactly how the Instagram grid will look before publishing — ensuring visual brand consistency across posts. The Linkin.bio feature creates a shoppable, trackable landing page from the profile link — converting social traffic into website clicks and attributable revenue. Later's analytics layer tracks reach, impressions, profile growth, and post performance, with best-time-to-post recommendations based on audience engagement history. For demand generation and content marketing teams, Later simplifies the execution of multi-channel social calendars without the complexity or cost of enterprise social management suites.
Key Features
- Visual Content Calendar: Drag-and-drop calendar with grid preview — plan and schedule posts visually to ensure brand consistency across channels.
- Linkin.bio: Customisable, trackable link-in-bio landing page — turn profile link clicks into attributable website traffic and conversions.
- Multi-Platform Publishing: Schedule and auto-publish to Instagram, TikTok, Pinterest, LinkedIn, Facebook, and X from one dashboard.
- Best Time to Post: AI-powered recommendations for optimal posting times based on historical audience engagement data.
- Social Analytics: Track reach, impressions, follower growth, and post performance — with exportable reports for marketing reviews.
Best For
Marketing teams and content creators at brands that prioritise visual social content — particularly those with a strong Instagram or TikTok presence who need a clean, visual planning workflow.
Pricing
Starter: $16.67/month (1 user, 1 social set). Growth: $30/month (3 users). Advanced: $53.33/month. Enterprise: custom.
Key Integrations
Instagram, TikTok, Pinterest, LinkedIn, Facebook, Canva, Unsplash, Shopify, Zapier, Google Analytics
Pros
- Best-in-class visual grid planner for Instagram brand consistency
- Linkin.bio converts social traffic to attributable website visits
- Affordable pricing accessible to small and mid-market marketing teams
- Strong TikTok and Pinterest support alongside Instagram
Cons
- Less powerful analytics and workflow features than enterprise tools like Sprout Social
- Limited team collaboration features on lower tiers
- Twitter/X integration has degraded as API access has become more restricted
