Koala is a product-led growth (PLG) sales intelligence platform that combines website visitor identification with product usage signals to help sales teams at SaaS companies identify which users and accounts are showing buying intent. It is purpose-built for the PLG motion: finding free and trial users who are ready to convert to paid.
Product Overview
Koala connects to your product analytics, CRM, and website to build a unified intent signal layer for every account and user. Sales reps see a single feed of high-intent signals: a free user who just hit a paywall, a trial account that invited 5 teammates, a champion who changed jobs and is visiting your pricing page from their new company. These signals are ranked by AI into a prioritised list of accounts and users that reps should contact today — replacing the manual guesswork of identifying which freemium users are worth a sales conversation.
Key Features
- Product Signal Tracking: Connect product analytics to surface usage signals — feature adoption, paywall hits, invitation activity — as sales triggers.
- Website Visitor Identification: Identify companies and individuals visiting the marketing site and enrich them with product usage and CRM context.
- AI Intent Scoring: Rank accounts and users by composite buying intent score — combining product, website, and third-party signals.
- Champion Tracking: Monitor when known contacts change jobs and visit your site from their new company — surface expansion and new-logo opportunities.
- Rep Workflow Integration: Deliver prioritised signal feeds to reps via Slack, email digest, or directly inside Salesforce and HubSpot.
Best For
Sales and growth teams at product-led SaaS companies — particularly those with a freemium or free trial model — who need to identify which free users and accounts are ready for a sales conversation.
Pricing
Startup plan from $350/month; Growth from $700/month; Enterprise custom. Free trial available.
Key Integrations
Salesforce, HubSpot, Segment, Amplitude, Mixpanel, Slack, Outreach, Salesloft, Intercom
Pros
- Purpose-built for PLG — uniquely combines product and website signals
- Champion tracking surfaces job-change opportunities automatically
- AI prioritisation reduces noise for reps
- Connects to most major product analytics tools
Cons
- Less valuable for non-PLG sales motions with no free product
- Requires product analytics integration to unlock full value
- Smaller tool compared to more established visitor identification platforms
