Klue is a competitive intelligence platform that collects, analyses, and delivers competitor insights to sales teams through AI-curated battlecards, win/loss data, and competitive enablement content. It is designed to give product marketing teams a structured system for managing competitive intelligence programmes — and to ensure that intelligence reaches reps at the point of use in their CRM and sales tools.
Product Overview
Klue's differentiation from Crayon is its emphasis on the enablement delivery layer: where both platforms collect competitive intelligence automatically, Klue focuses heavily on the content management and distribution experience — making it easy for product marketers to author, curate, and publish battlecard content that combines AI-collected signals with expert human analysis. Klue's Compete module integrates directly with Salesforce, Gong, and Slack to surface competitor context within the rep's existing workflow — competitor mentions in Gong calls trigger relevant battlecard suggestions, and Salesforce opportunity views show competitive context without reps leaving their CRM. Klue's Insights feed combines automated signals with curated product marketer commentary for a richer intelligence experience.
Key Features
- AI-Curated Intelligence Feed: Automated competitor monitoring with AI filtering and product marketer curation — structured intelligence digest for the team.
- Battlecard Builder: Rich battlecard authoring with version history, review workflows, and embedded media — content managed by product marketing.
- In-App Delivery: Surface battlecards in Salesforce, Gong, and Slack at the moment they're relevant — based on deal stage and competitor mentions.
- Win/Loss Tracking: Track competitive deal outcomes and correlate with battlecard usage — identify which content drives win rate improvement.
- Buyer Intelligence: Capture competitor mentions from sales calls via Gong integration — build an intelligence database from rep conversations.
Best For
Product marketing teams at competitive B2B SaaS companies that need a structured platform for managing, curating, and distributing competitive intelligence to sales reps at scale.
Pricing
Custom pricing based on team size. Mid-market to enterprise. Free demo available.
Key Integrations
Salesforce, HubSpot, Gong, Chorus, Slack, Highspot, Seismic, Microsoft Teams, Crayon, Zendesk
Pros
- Superior battlecard content management compared to Crayon — editorial workflow for product marketers
- Deep Gong integration surfaces competitor context from call transcripts
- Strong in-app delivery ensures reps access battlecards in workflow rather than separate tool
- Win/loss integration connects enablement investment to measurable revenue outcomes
Cons
- Competitive intelligence value still depends on quality of human curator investment
- More expensive than building basic competitive docs in a wiki for small teams
- Feature overlap with Crayon — evaluate both for your use case before selecting
