Klaviyo is the dominant marketing automation platform for e-commerce, used by over 150,000 brands. Its deep Shopify integration and real-time customer data platform make it the go-to choice for DTC brands that want to drive revenue through personalised email and SMS.
Product Overview
Klaviyo's competitive moat is its customer data platform — it ingests every order, browse event, and product view from your store and makes it instantly available for segmentation and automation. Revenue attribution is built in, so every flow and campaign shows its exact impact on sales.
Key Features
- E-commerce CDP: Real-time sync of customer purchase history, browse data, and predicted LTV.
- Pre-built Flows: One-click automation templates for abandoned cart, post-purchase, winback, and more.
- SMS Marketing: Owned SMS channel alongside email, managed in the same platform and flows.
- Predictive Analytics: AI predicts customer LTV, churn risk, and next order date for each contact.
- Revenue Attribution: Direct revenue attribution to every email, SMS, and automation flow.
Best For
E-commerce and DTC brands — especially those on Shopify — looking for a powerful, data-driven email and SMS platform.
Pricing
Free up to 250 contacts. Email plans from $20/month; Email + SMS from $35/month, scaling with contact count.
Key Integrations
Shopify, WooCommerce, BigCommerce, Magento, Recharge, Attentive, Meta Ads
Pros
- Best-in-class Shopify integration
- Powerful segmentation on real-time data
- Strong revenue attribution
- Excellent deliverability
Cons
- Overkill for non-e-commerce use cases
- Pricing scales steeply with list size
- SMS limited to certain countries
