Insider is a cross-channel customer experience platform and CDP that combines customer data unification, AI-powered predictive segmentation, and multi-channel journey orchestration — enabling marketing teams to deliver personalised experiences across web, app, email, SMS, push, and WhatsApp from a single platform. It serves mid-market and enterprise brands across retail, travel, and financial services globally.
Product Overview
Insider's architecture integrates three layers that are typically separate products: a CDP that collects and unifies customer data, an AI engine that scores customers on predicted behaviours (purchase likelihood, churn risk, discount affinity, next best product), and a journey orchestration layer that activates those predictions across every digital channel. This vertically integrated stack means marketing teams can build a segment of high-churn-risk customers who have not purchased in 90 days, target them with a personalised WhatsApp message containing a product recommendation based on their browsing history, and if they don't respond, follow up with a push notification — all configured in a single workflow without switching platforms. Insider's AI personalisation engine (Sirius AI) generates personalised product recommendations, search results, and content for every visitor in real time — with A/B testing built into the recommendation engine to optimise performance. Its WhatsApp Business API integration is particularly strong, making it popular with brands in markets where WhatsApp is the dominant consumer messaging channel.
Key Features
- Unified Customer Profiles: Collect and merge customer data from web, app, email, and in-store touchpoints into persistent, enriched customer profiles.
- Predictive Segmentation: AI scores every customer on purchase likelihood, churn risk, and discount affinity — build predictive audiences without data science resources.
- Multi-Channel Journey Builder: Orchestrate personalised journeys across email, SMS, push, web, app, and WhatsApp — single workflow spanning every channel.
- AI Personalisation (Sirius AI): Real-time AI product recommendations and content personalisation for web and app — A/B tested and continuously optimised.
- WhatsApp Marketing: Native WhatsApp Business API integration — conversational marketing and transactional messaging at scale.
Best For
Mid-market and enterprise marketing teams at retail, travel, and e-commerce brands that want AI-powered personalisation and multi-channel journey orchestration — particularly those operating in markets where WhatsApp and mobile messaging are primary consumer channels.
Pricing
Custom pricing based on monthly active users and channels. Mid-market to enterprise. Free demo available.
Key Integrations
Salesforce, Google Analytics, Segment, Snowflake, Braze, Google Ads, Facebook Ads, Shopify, Magento, WhatsApp Business API
Pros
- Vertically integrated CDP + AI + journey orchestration eliminates multi-vendor complexity
- Predictive segmentation makes AI-powered marketing accessible without data science resources
- Strong WhatsApp marketing capability for global brands in messaging-dominant markets
- Competitive mid-market pricing vs. enterprise alternatives like mParticle or Tealium
Cons
- Less developer-friendly than Segment or RudderStack for engineering-led data teams
- Identity resolution is less sophisticated than Amperity for complex multi-system retail environments
- Primarily B2C focused — less suitable for complex B2B account-based use cases
