Impact.com is the leading partnership automation platform that enables companies to discover, recruit, manage, track, and pay affiliate, influencer, B2B, and channel partners at scale. Revenue and partnership teams use Impact.com to build and manage diverse partnership programmes with contract management, performance tracking, and automated payments in a single unified platform.
Product Overview
Impact.com's breadth of partnership type coverage sets it apart: while many affiliate platforms focus narrowly on e-commerce affiliates, Impact.com manages the full spectrum — traditional affiliates, content creators, influencers, B2B referral partners, technology partners, and channel resellers — in one platform with unified tracking, contracting, and payments. Its marketplace includes 100,000+ pre-vetted partners that brands can recruit directly. Impact's cross-device and cross-channel attribution tracks the full customer journey from partner referral to conversion — handling complex scenarios like multi-touch attribution across affiliate and paid channels. Compared to ShareASale or Rakuten for pure affiliate management, Impact.com's B2B partnership capabilities (referral partnerships, strategic alliances, channel resellers) make it the choice for enterprise companies building multi-type partnership programmes. Its integrations with Shopify, Salesforce, and major ad networks enable partnership data to flow into core business analytics.
Key Features
- Partnership Marketplace: Access 100,000+ pre-vetted affiliates, influencers, and B2B partners — recruit new partners directly from an integrated discovery marketplace.
- Multi-Type Partnership Management: Manage affiliates, influencers, content creators, B2B referral partners, and channel resellers in one platform — unified tracking and payments across all partnership types.
- Full-Journey Attribution: Track partner contribution across the full customer journey with cross-device attribution — credit partners accurately in multi-touch conversion paths.
- Automated Contract & Payment: Digital contract templates and automated commission payments to global partners — eliminate manual invoicing and payment reconciliation at scale.
- Performance Analytics: Real-time dashboards tracking partner-driven clicks, conversions, revenue, and ROI — identify top performers and optimise partner investment.
Best For
Mid-market and enterprise companies running multi-type partnership programmes — particularly those managing a mix of affiliate, influencer, B2B referral, and channel partnerships and needing unified tracking, contracting, and automated payments at scale.
Pricing
Custom pricing based on partnership volume and programme complexity. Mid-market from ~$1,500/month. Contact for demo.
Key Integrations
Shopify, Salesforce, HubSpot, Stripe, Google Analytics, Facebook Ads, Klaviyo, Magento, WooCommerce, Rakuten
Pros
- Manages all partnership types in one platform — affiliates, influencers, B2B, and channel in unified workflows
- 100,000+ partner marketplace reduces time to recruiting new partners
- Automated payment processing eliminates manual commission invoicing at scale
- Full-journey attribution handles complex multi-touch scenarios that simpler affiliate tools cannot
Cons
- Pricing is enterprise-level — smaller affiliate programmes with tight budgets should consider simpler tools
- Platform complexity requires dedicated partnership ops resources to fully utilise
- B2B partner management features less mature than affiliate-focused modules
