Hootsuite is the most established social media management platform, used by more than 200,000 organisations worldwide. It allows revenue and marketing teams to schedule posts, monitor brand mentions, engage with audiences, and measure performance across every major social network from a single dashboard.
Product Overview
Hootsuite's Streams feature provides a real-time view of multiple social feeds, search terms, and brand mentions in one place — essential for social listening and community management. Its AI-powered content generator suggests captions and optimal posting times based on account-specific engagement data. For larger organisations, Hootsuite Amplify enables employee advocacy — making it easy for teams to share approved content from their personal profiles.
Key Features
- Scheduling & Publishing: Schedule posts across all major networks with a shared content calendar and optimal time recommendations.
- Streams: Real-time dashboard of feeds, mentions, keywords, and hashtags across all connected social accounts.
- Analytics & Reporting: Unified performance reports across all networks with customisable dashboards and PDF/CSV export.
- OwlyWriter AI: AI-powered caption generator and idea prompts that create on-brand social content from a brief.
- Hootsuite Amplify: Employee advocacy module that makes it easy for teams to share approved content from personal accounts.
Best For
Mid-market to enterprise marketing teams managing multiple brand accounts across several social networks, particularly those needing team collaboration, approval workflows, and detailed analytics.
Pricing
Professional at $99/month (1 user, 10 accounts); Team at $249/month (3 users); Enterprise custom. Annual billing saves 20%.
Key Integrations
Salesforce, HubSpot, Canva, Adobe Creative Cloud, Google Analytics, Slack, Zapier
Pros
- Broadest social network support in the category
- Strong team collaboration and approval workflows
- Social listening with Streams
- Employee advocacy with Amplify
Cons
- Expensive — one of the pricier options
- UI has aged compared to newer competitors
- Customer support quality inconsistent
