Google Gemini is Google's family of AI models, available as a standalone assistant and embedded across Google Workspace (Gmail, Docs, Sheets, Meet) and Google Ads. For RevOps teams working in Google Workspace, Gemini is the most frictionless AI upgrade — it drafts emails, summarises documents, analyses spreadsheets, and researches topics from inside the tools the team already lives in.
Product Overview
Gemini for Workspace adds AI to every Google app: draft an email in Gmail with one prompt, get a meeting summary from Meet, analyse a data table in Sheets, or generate a presentation in Slides. Gemini's integration with Google Search means it has access to current information and can cross-reference web sources in its answers. For marketing and RevOps teams running Google Ads and Analytics, Gemini surfaces campaign insights and optimisation suggestions directly in the platform.
Key Features
- Gemini in Gmail: Draft, reply, and summarise emails with AI — including Smart Compose and full email generation from a brief.
- Gemini in Sheets: Analyse data, generate formulas, and create charts from natural language instructions — no function expertise needed.
- Gemini in Meet: Auto-generated meeting summaries, action items, and translated captions for Google Meet calls.
- Deep Research: Multi-step research agent that creates comprehensive reports on any topic with sourced citations.
- Gems (Custom Assistants): Build custom AI assistants with specific instructions and knowledge — equivalent to ChatGPT's Custom GPTs.
Best For
Revenue teams standardised on Google Workspace who want AI embedded in their existing tools — particularly those using Google Ads, Google Analytics, and Google Sheets for RevOps workflows.
Pricing
Gemini free (basic access). Gemini Advanced at $19.99/month. Gemini for Workspace add-on at $30/user/month (requires Google Workspace Business Standard or above).
Key Integrations
Gmail, Google Docs, Google Sheets, Google Slides, Google Meet, Google Analytics, Google Ads, HubSpot (via Workspace)
Pros
- Best integration with Google Workspace tools
- Deep Research produces thorough, sourced reports
- No context switching for Google-native teams
- Strong multimodal capabilities
Cons
- Less versatile outside the Google ecosystem
- Gemini for Workspace add-on cost is significant
- Writing quality slightly below Claude for complex business prose
