Goldcast is a B2B digital events and webinar platform that helps marketing teams run engaging virtual events and automatically repurpose event content into short-form video clips, social posts, and blog content — extending the value of each event across multiple marketing channels without manual editing work.
Product Overview
Goldcast's differentiation is its AI-powered content repurposing layer: after every webinar or virtual event, Goldcast automatically identifies the most engaging segments, generates edited video clips, creates social post captions, and produces blog draft outlines — all from the event recording. This makes it particularly appealing to content-light marketing teams that want to generate ongoing content supply from event investment without a dedicated video editing team. Compared to ON24 which emphasises engagement data and pipeline attribution for enterprise, Goldcast focuses on content ROI and mid-market usability with a cleaner, more modern production environment. Goldcast's event experience is also designed for higher production quality than standard webinar platforms — with custom branding, professional multi-speaker layouts, and interactive engagement features that create a conference-quality virtual experience.
Key Features
- AI Content Repurposing: Automatically generate short-form video clips, social posts, and blog drafts from event recordings — multiply event content value across marketing channels.
- Professional Event Production: Custom branding, multi-speaker studio layouts, and live audience engagement tools — produce conference-quality virtual events without technical production staff.
- Attendee Engagement Analytics: Track attendee interactions, engagement scores, and drop-off points — identify the highest-interest content segments and engaged attendees.
- CRM & MAP Integration: Push attendee engagement data to Salesforce, HubSpot, and Marketo — trigger personalised follow-up based on event participation and content interest.
- On-Demand Content Library: Publish events to branded on-demand hubs — convert live event recordings into evergreen content with ongoing lead capture.
Best For
Mid-market B2B marketing teams running regular webinar programmes who want to maximise content ROI through AI-powered repurposing — particularly those with limited video editing resources who need each event to generate ongoing multi-channel content.
Pricing
Contact for pricing. Mid-market focused with transparent demo-first sales process.
Key Integrations
Salesforce, HubSpot, Marketo, Slack, Zoom, LinkedIn, Twitter, Pardot, Eloqua, Zapier
Pros
- AI content repurposing is uniquely strong — turns every event into 10+ pieces of derivative content automatically
- Professional production quality for virtual events without requiring technical AV resources
- Mid-market pricing and usability positions it between basic Zoom Webinar and expensive ON24
- On-demand content hub extends each event into an ongoing lead generation asset
Cons
- AI-generated content repurposing requires human review — auto-generated clips and captions need editing before publishing
- Less mature pipeline attribution and engagement analytics than ON24 for enterprise requirements
- Relatively newer platform — integration depth and ecosystem less mature than established competitors
