Freshsales is the CRM product from Freshworks, offering a modern AI-powered sales platform that combines contact management, pipeline tracking, built-in phone and email, and lead scoring in a clean, easy-to-use interface. Its competitive pricing and tight integration with other Freshworks products (Freshdesk, Freshmarketer) make it a strong choice for growing teams.
Product Overview
Freshsales's Freddy AI is embedded throughout the platform: it scores leads by conversion likelihood, flags deal risks, suggests next best actions, and generates email drafts. The built-in telephony (no third-party integration needed) lets reps call directly from the CRM with automatic logging. For RevOps teams, Freshsales offers customisable sales pipelines, robust workflow automation, and a native CPQ module for generating quotes — covering the full sales cycle without requiring multiple tools.
Key Features
- Freddy AI: AI lead scoring, deal health scoring, next best action suggestions, and email content generation built into the workflow.
- Built-In Telephony: Make and receive calls directly in Freshsales with automatic logging, recording, and AI transcription.
- Visual Pipeline: Drag-and-drop deal boards with multiple pipeline views and real-time revenue forecasting per stage.
- Workflow Automation: Trigger-based automations for lead assignment, deal stage updates, follow-up tasks, and field population.
- CPQ Module: Generate quotes and proposals with product catalogues, approval workflows, and e-signature built in.
Best For
Growing SMB and mid-market sales teams — especially those already using Freshdesk for customer support — that want a full-featured AI CRM at a price point well below Salesforce or HubSpot.
Pricing
Free plan (unlimited users, basic features). Growth at $9/user/month; Pro at $39/user/month; Enterprise at $59/user/month. Annual billing.
Key Integrations
Freshdesk, Freshmarketer, Slack, Zoom, Zapier, G Suite, Microsoft 365, Mailchimp, DocuSign
Pros
- Very competitive pricing — free plan is genuinely useful
- Freddy AI adds real value without extra cost
- Built-in telephony and CPQ reduce tool sprawl
- Clean, modern UI that reps actually enjoy
Cons
- Less customisable than Salesforce for complex enterprise requirements
- Marketplace of integrations smaller than HubSpot or Salesforce
- Reporting less powerful than Salesforce at enterprise scale
