Foundry Intent (from IDG, publisher of CIO, Computerworld, and InfoWorld) provides B2B intent data derived from content consumption across IDG's global network of technology media properties — offering uniquely specific intent signals for IT, security, and enterprise technology purchase decisions. Marketing and sales teams targeting technology buyers use Foundry Intent to identify accounts researching specific tech solutions across trusted industry publications.
Product Overview
Foundry Intent's differentiation is its source quality: IDG's portfolio of CIO, Computerworld, InfoWorld, CSO, and PCWorld attracts genuine IT decision-makers consuming in-depth technical content — producing intent signals from a demonstrably professional, senior technology buyer audience. This contrasts with co-op intent networks that aggregate signals from a broader mix of B2B content sites of varying quality. For companies selling enterprise technology, security, or IT infrastructure solutions, Foundry's technology-specific signals are more precise than general B2B intent data. The platform also integrates Foundry's audience database — which includes contact-level data from IDG research communities — allowing intent signals to be paired with verified contact information for ABM outreach. Foundry Intent connects natively with major ABM platforms and marketing automation tools for audience activation.
Key Features
- IDG Media Intent Signals: Intent data from CIO, Computerworld, InfoWorld, and CSO — signals from verified IT decision-makers consuming in-depth technical content.
- IT Buyer Audience Database: Pair intent signals with IDG's contact database of verified IT professionals — go from company-level intent to individual contact outreach.
- Technology Topic Coverage: Pre-built taxonomy of IT and enterprise tech topics — map to your solution categories for precise in-market identification.
- ABM Platform Activation: Push intent segments to 6sense, Demandbase, and programmatic DSPs — activate high-intent IT buyer audiences across channels.
- Account Prioritisation Scoring: Score accounts by intent intensity and topic relevance — focus sales and marketing effort on the highest-signal technology buyers.
Best For
Technology vendors selling enterprise IT, security, or infrastructure solutions who need intent signals from verified IT decision-makers rather than general B2B audiences — particularly those running ABM programmes targeting CIOs, CTOs, and IT procurement roles.
Pricing
Custom pricing based on audience size and coverage. Enterprise positioning. Contact for demo.
Key Integrations
Salesforce, Marketo, HubSpot, 6sense, Demandbase, LinkedIn Ads, Programmatic DSPs, Oracle Eloqua, Adobe Experience Cloud, Bombora
Pros
- IT-specific signal quality from CIO/Computerworld audience is highest-fidelity for tech buyers
- Pairing intent with IDG contact database provides contact-level activation beyond just account signals
- IDG brand credibility makes it easy to position in enterprise IT procurement discussions
- Technology topic taxonomy is purpose-built for enterprise tech — no custom mapping required
Cons
- Narrower coverage than Bombora for non-IT buyer personas — less useful for sales, finance, or HR-targeted GTM
- Contact database may overlap with what sales teams already have in enrichment tools
- Premium pricing relative to the narrower signal coverage scope
