Factors.ai is a B2B revenue analytics and website intelligence platform that identifies the companies visiting your website, analyses their behaviour across the buyer journey, and connects web engagement data to pipeline and revenue outcomes. It bridges the gap between marketing analytics and sales intelligence for B2B GTM teams.
Product Overview
Factors.ai combines website visitor identification, account-level journey analytics, and multi-touch attribution in one platform. Unlike tools that only show which company visited, Factors maps the complete account journey — from first anonymous visit through content engagement, demo request, sales activity, and closed deal — allowing teams to understand which marketing programmes and content pieces actually influence pipeline. Its G2 and LinkedIn intent integration adds third-party buying signals to first-party web data for a more complete picture of account interest.
Key Features
- Account Identification: Identify companies visiting your website and enrich them with firmographic and contact data for sales follow-up.
- Account Journey Analytics: Map the complete buyer journey for each account — from first touch through all web, email, and CRM touchpoints.
- Multi-Touch Attribution: Connect marketing touchpoints to pipeline and revenue with multiple attribution models — first touch, last touch, algorithmic.
- G2 & LinkedIn Intent: Layer third-party intent signals from G2 profile views and LinkedIn ad engagement on top of first-party web activity.
- Account Scoring: AI-generated account engagement score combining web visits, content consumption, and intent signals.
Best For
B2B marketing and RevOps teams that want to connect website and intent data to pipeline outcomes — particularly those running ABM programmes and needing to prove marketing's contribution to revenue.
Pricing
Free plan available (limited accounts). Starter from $99/month; Growth from $299/month; Enterprise custom.
Key Integrations
HubSpot, Salesforce, Marketo, Google Analytics, LinkedIn Ads, Google Ads, G2, Slack, Segment
Pros
- Combines visitor identification + attribution in one platform
- G2 intent integration surfaces in-market accounts researching your category
- Free plan is genuinely useful for smaller teams
- Account journey analytics go deeper than basic visitor identification
Cons
- Less real-time than Warmly or RB2B for immediate sales alerts
- Setup requires connecting multiple data sources for full value
- Smaller brand than established BI or ABM platforms
