Equals is a modern spreadsheet that connects directly to your databases, data warehouses, and APIs. It combines the familiarity of Excel with live data connections, version history, and collaborative charts — making it ideal for RevOps analysts who live in spreadsheets but need real-time data.
Product Overview
Equals lets you write SQL or use a query builder to pull live data directly into spreadsheet cells. Pivot tables, charts, and formulas then work on always-fresh data. It supports version history, commenting, and sharing — filling the gap between static spreadsheets and full-fat BI tools.
Key Features
- Live Data Connections: Pull live data from Postgres, MySQL, BigQuery, Snowflake, Redshift, and 30+ SaaS apps.
- SQL in Cells: Write SQL queries directly in the spreadsheet and reference results in formulas.
- Pivot Tables on Live Data: Native pivot tables powered by live database queries.
- Version History: Git-like version history so you can see who changed what and when.
- Charts: Publish interactive charts and dashboards from spreadsheet data.
Best For
RevOps analysts and finance teams who want the power of live database queries without leaving the spreadsheet paradigm.
Pricing
Free plan available. Team at $49/month; Business at $149/month; Enterprise custom pricing.
Key Integrations
Snowflake, BigQuery, Redshift, PostgreSQL, MySQL, Salesforce, Stripe, HubSpot
Pros
- Familiar spreadsheet UX with live data
- Great for analysts transitioning from Excel
- Version history
- Good SaaS connectors
Cons
- Not a replacement for full BI tools at scale
- Chart capabilities are limited
- Newer product with smaller community
RevOps Jobs-to-Be-Done
- Live Database-Connected Spreadsheets — Build spreadsheets that connect directly to databases, APIs, and SaaS tools with live data — no CSV exports or manual refresh. KPI: Eliminate manual data refresh and reduce report update time from hours to seconds with always-live data
- Financial Modeling on Live Revenue Data — Build FP&A models and forecasts directly on top of live Stripe, Salesforce, or warehouse data without exporting to Excel first. KPI: Close monthly financial models 2 days faster by eliminating data export and import workflow
- RevOps Metrics Tracking — Build a RevOps metrics tracker with live connections to CRM, billing, and marketing data — all in a familiar spreadsheet interface. KPI: Give the whole go-to-market team a single live spreadsheet view of pipeline, revenue, and marketing metrics
How It Fits Your Stack
Primary system of record: Databases and SaaS tools (Stripe, Salesforce, etc.)
Key integrations: Stripe, Salesforce, HubSpot, Snowflake, BigQuery, Redshift, PostgreSQL, GitHub, Jira
Data flows: Native connectors pull live data into spreadsheet cells; formulas run on top; charts and dashboards built natively; shared and embedded like a document
Security & Compliance
- SSO / SAML: Google SSO
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: SOC 2 Type II
- Data residency: US
Implementation & Ownership
- Time to first value: 1–3 days
- Implementation complexity: Low — spreadsheet-native; no learning curve for Excel/Sheets users
- Typical owners: Finance Analyst, RevOps Manager, FP&A Lead
Best for teams that live in spreadsheets and want live data without switching to a BI tool
Proof & Buyer Signals
Ratings: G2: 4.6/5 (40+ reviews)
What buyers praise:
- Spreadsheet UX with live data is genuinely useful
- Great for FP&A on top of Stripe data
- Quick to connect and build
Common complaints:
Often Compared With
- Count — Count is SQL/notebook-native; Equals is spreadsheet-native for finance and ops teams who prefer working in a familiar grid interface
- Rows — Both are spreadsheet tools with live data connections; Rows has stronger API and automation features; Equals focuses more on financial modeling
- Mode Analytics — Mode is a SQL-first BI platform; Equals is for teams who want database-connected spreadsheets without learning a new BI tool
