Drip is an e-commerce marketing automation platform built on deep customer data — purchase history, browsing behaviour, product interactions, and predicted LTV — to power highly personalised email and SMS campaigns. It is the go-to platform for independent e-commerce brands on Shopify, WooCommerce, or Magento that want Klaviyo-level personalisation at a more accessible price.
Product Overview
Drip's core strength is its e-commerce data layer: it syncs order history, product views, cart events, and customer segments from Shopify and WooCommerce in real time, making that data immediately available for automation triggers and segmentation. Its visual workflow builder handles complex automation logic — abandoned cart series, post-purchase upsell flows, win-back campaigns, and VIP loyalty programmes — with pre-built playbooks for each. Revenue attribution reports show the exact revenue impact of every campaign and automation, connecting marketing activity directly to sales.
Key Features
- E-commerce Data Sync: Real-time purchase history, cart events, and product data from Shopify, WooCommerce, and Magento for segmentation.
- Visual Workflow Builder: Drag-and-drop automation builder with pre-built e-commerce playbooks — abandoned cart, win-back, post-purchase.
- Segmentation Engine: Segment by purchase behaviour, product affinity, LTV, RFM score, and predictive data — without SQL.
- SMS Marketing: SMS campaigns and automations alongside email — with the same segmentation and e-commerce triggers.
- Revenue Attribution: Direct revenue attribution per campaign, automation, and email — showing exact impact on store revenue.
Best For
Independent DTC and e-commerce brands on Shopify or WooCommerce that want deep purchase-data-driven automation and Klaviyo-level personalisation — at a lower price point.
Pricing
From $39/month (up to 2,500 contacts); scales with contact count. Free 14-day trial.
Key Integrations
Shopify, WooCommerce, Magento, BigCommerce, Facebook Ads, Zapier, Stripe, LoyaltyLion
Pros
- Best-in-class e-commerce data integration outside of Klaviyo
- Pre-built playbooks speed up automation programme launch
- SMS included without a separate platform
- Revenue attribution is accurate and easy to understand
Cons
- Limited value for non-e-commerce use cases
- Pricing scales steeply with contact growth
- Smaller template library than Mailchimp or Klaviyo
