Domo is a cloud-native business intelligence and data platform that specialises in connecting diverse data sources — from spreadsheets and databases to APIs and cloud services — into a unified BI layer that delivers real-time executive dashboards and operational analytics without requiring a separate data warehouse.
Product Overview
Domo's value proposition is speed to insight: its 1,000+ pre-built connectors allow teams to pull data from virtually any source into Domo's cloud platform without data engineering infrastructure. Magic ETL, Domo's visual data transformation tool, enables non-engineers to build data pipelines, join tables, and transform data through a drag-and-drop interface. Domo's executive-focused dashboards are designed for mobile-first consumption — giving C-suite users real-time KPI views on any device. Its Domo Everywhere feature allows companies to embed live Domo dashboards in customer portals, partner extranets, or SaaS products with white-label branding. Domo AI adds machine learning models for forecasting, anomaly detection, and automated narrative generation.
Key Features
- 1,000+ Data Connectors: Pre-built connectors to cloud apps, databases, files, and APIs — pull data from Salesforce, Google, Facebook Ads, and hundreds more.
- Magic ETL: Drag-and-drop visual data pipeline builder — join, transform, and clean data from multiple sources without writing code.
- Executive Dashboards: Real-time, mobile-first KPI dashboards with drill-down — designed for C-suite consumption across any device.
- Domo Everywhere (Embedding): Embed live Domo content in external portals, partner tools, or SaaS products — with white-label and row-level security.
- Domo AI: AI-powered forecasting, anomaly detection, and automated narrative generation built on top of business data.
Best For
Mid-market and enterprise organisations that want a single cloud BI platform to unify diverse data sources without heavy data engineering — particularly those needing executive-grade dashboards and data embedding.
Pricing
Custom pricing based on data volume and users. Typically enterprise SaaS pricing — contact for quote. Free trial available.
Key Integrations
Salesforce, HubSpot, Google Analytics, Facebook Ads, Snowflake, Redshift, MySQL, Excel, Slack, Jira
Pros
- 1,000+ connectors reduce data integration effort dramatically
- Magic ETL makes data pipelines accessible to non-engineers
- Executive-focused mobile dashboards fit C-suite consumption patterns
- Domo Everywhere enables external data product monetisation
Cons
- Pricing is high and less transparent than competitors like Power BI or Metabase
- Data warehouse replacement approach can lock teams into Domo's storage pricing
- Advanced transformations still require SQL for complex data models
