Dealfront (the merger of Leadfeeder and Echobot) is the leading B2B website visitor identification and lead generation platform for European markets. Its GDPR-native architecture and extensive DACH-region company database make it the go-to choice for European sales and marketing teams that need compliant website intelligence and prospecting data.
Product Overview
Dealfront's Leadfeeder module identifies which companies are visiting your website using IP matching and company data, shows which pages they viewed, and routes the intelligence to your CRM or sales team. The Echobot module provides a B2B prospecting database of 40M+ European companies with contact data, firmographics, and intent signals — enabling teams to build targeted prospect lists without relying on US-centric tools that have poor European coverage. Together, they create a complete inbound and outbound intelligence platform for European go-to-market teams.
Key Features
- Website Visitor Identification: Identify companies visiting your website using IP matching — with CRM routing and Slack alerts for high-value accounts.
- European B2B Database: 40M+ European company profiles with contacts, firmographics, and technographic data — especially strong in DACH markets.
- Lead Scoring: Score visiting companies by ICP fit, visit frequency, and page depth — to prioritise sales follow-up automatically.
- CRM Sync: Push identified visitors and enriched company data to Salesforce, HubSpot, or Pipedrive with field mapping.
- GDPR Compliance: Built from the ground up for European data privacy — compliant data processing with full consent management.
Best For
European B2B sales and marketing teams — particularly those in DACH, Nordics, and Benelux — who need GDPR-compliant website visitor identification and a European-focused prospecting database.
Pricing
Leadfeeder: Free plan (limited visitors, 7-day history); Paid from €99/month. Full Dealfront platform: custom pricing.
Key Integrations
HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, Slack, Zapier, Google Analytics, Mailchimp
Pros
- Best European company database coverage in the category
- GDPR-native — no compliance risk for EU teams
- Free Leadfeeder plan gives genuine website intelligence value
- Merger of two strong European brands (Leadfeeder + Echobot)
Cons
- Identifies companies only — not individual visitors (unlike RB2B or Vector)
- Less useful for US-focused teams due to European database emphasis
- Interface less modern than newer tools like Warmly or Koala
