CoSchedule is a marketing calendar and work management platform that brings social media scheduling, blog planning, email campaign management, and marketing project coordination into a single visual calendar — giving marketing teams a unified view of all their marketing activities across every channel and format.
Product Overview
CoSchedule's original product was a WordPress plugin that integrated a content calendar directly into the CMS — allowing bloggers and content teams to schedule blog posts and their associated social media promotion in one action. It has since evolved into a full Marketing Suite covering campaign planning, social media scheduling, and team workflow management. Its ReQueue feature automatically fills social media scheduling gaps by intelligently republishing top-performing evergreen posts — similar to SocialBee's recycling logic but integrated within a broader marketing calendar. CoSchedule's Marketing Intelligence reporting provides an overview of marketing activity across all channels — showing social media performance, blog traffic, and campaign results in a unified dashboard. The Headline Analyzer Studio (available as a standalone tool) evaluates blog and email subject line quality and provides a score and improvement suggestions — popular with content teams aiming for higher click-through rates.
Key Features
- Marketing Calendar: Unified visual calendar for every marketing activity — blog posts, social media, email campaigns, and projects in one view.
- Social Media Scheduler: Schedule and auto-publish to all major social platforms from the calendar — with post preview and platform-specific formatting.
- ReQueue (Auto-Republish): Automatically fill scheduling gaps by intelligently republishing top-performing evergreen content — maintain consistent output.
- Campaign Management: Group related blog posts, social content, and emails into campaigns — track all assets for a single initiative in one project view.
- Headline Analyzer: Score and optimise blog headlines and email subject lines for click-through potential — data-driven content performance improvement.
Best For
Content marketing and demand generation teams that want a single calendar view of all marketing activities — blog, social, email, and campaigns — rather than managing separate tools for each channel.
Pricing
Free (Headline Analyzer). Marketing Calendar: $29/user/month. Marketing Suite: custom. Free trial available.
Key Integrations
WordPress, HubSpot, Google Analytics, Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, Slack, Google Drive
Pros
- Unified marketing calendar provides visibility across all channels that channel-specific tools lack
- ReQueue auto-republish maintains social output without constant manual queue management
- Headline Analyzer is a genuinely useful standalone tool available free
- Strong WordPress integration for content-led marketing teams
Cons
- Per-user pricing makes it expensive for larger marketing teams vs. flat-rate alternatives
- Social media features are less powerful than dedicated tools like Sprout Social or Hootsuite
- Project management capabilities are more limited than dedicated tools like Asana or ClickUp
