Kit (formerly ConvertKit) is an email marketing and automation platform purpose-built for creators, bloggers, course sellers, and solo founders. Its clean, creator-friendly interface, powerful segmentation, and commerce features make it the dominant email platform for the creator economy — and an excellent choice for founder-led SaaS companies doing content-driven marketing.
Product Overview
Kit's automation system is built around subscriber tags and segments rather than complex list management — when someone downloads a lead magnet, they get a tag; when they buy a product, they get another. Visual automation sequences trigger based on these tags, creating highly personalised email journeys without database complexity. Its Creator Network allows cross-promotion with other Kit creators, and its built-in commerce features let creators sell digital products and subscriptions directly through email without a separate platform.
Key Features
- Tag-Based Segmentation: Segment subscribers by tags, custom fields, and actions — create highly targeted audiences without complex list management.
- Visual Automations: Drag-and-drop automation builder with conditional branching based on subscriber behaviour and tags.
- Creator Commerce: Sell digital products, courses, and subscriptions directly through Kit — with email delivery and payment processing built in.
- Landing Pages & Forms: Beautiful, conversion-optimised landing page and opt-in form builder — no separate tool needed.
- Creator Network: Recommend other Kit creators to your subscribers — and get recommended in return — for organic list growth.
Best For
Creators, bloggers, course sellers, and founder-led SaaS companies doing content-driven inbound marketing who want a simple, powerful email platform with commerce features built in.
Pricing
Newsletter plan: free (unlimited subscribers, limited features). Creator at $25/month (up to 1,000 subs); Creator Pro at $50/month. Scales with subscriber count.
Key Integrations
Shopify, Teachable, Podia, Stripe, Zapier, WordPress, Squarespace, Webflow
Pros
- Best email platform for creators and content-driven businesses
- Tag-based segmentation is simpler and more intuitive than list-based models
- Commerce features included — sell without extra tools
- Creator Network drives organic subscriber growth
Cons
- Less suited for complex B2B marketing automation
- Limited A/B testing on lower plans
- Analytics less detailed than ActiveCampaign or Klaviyo
