Conversica is an AI Revenue Digital Assistant platform that automates the two-way conversational follow-up that typically requires human SDRs — engaging inbound leads, re-engaging cold prospects, and qualifying opportunities through natural language email and SMS conversations before routing warm leads to human reps. It is designed for revenue teams that generate high lead volumes but struggle to follow up with every lead fast enough to maximise conversion.
Product Overview
Conversica's AI assistants engage leads with personalised, natural-sounding two-way email conversations — asking qualifying questions, answering FAQs, and persisting through follow-up sequences until the lead responds, opts out, or is handed off to a rep. Unlike simple drip sequences, Conversica reads and interprets inbound replies — understanding intent, sentiment, and readiness to buy — and responds contextually. The AI can handle thousands of simultaneous conversations, ensuring every inbound lead receives a response within minutes regardless of team capacity. Conversica integrates natively with Salesforce, HubSpot, and Marketo to log all AI conversations as CRM activities, update lead scores, and trigger rep tasks when a lead is qualified — making the AI-to-human handoff seamless.
Key Features
- AI Two-Way Conversation: Natural language email and SMS conversations with leads — reads replies, responds contextually, and persists through multi-touch sequences.
- Lead Re-Engagement: Automatically re-engage cold, stale, and uncontacted leads with personalised outreach — without SDR capacity constraints.
- Qualification & Handoff: Ask qualifying questions, identify intent, and route hot leads to the right rep with full conversation context attached.
- CRM Activity Logging: Log every AI conversation as CRM activity in Salesforce, HubSpot, or Marketo — update lead scores and trigger rep tasks automatically.
- Multi-Language Support: Conduct AI conversations in 100+ languages — enabling global lead engagement without multilingual SDR capacity.
Best For
Revenue teams at mid-market and enterprise companies with high inbound lead volumes who need to ensure every lead receives prompt, personalised follow-up — without scaling headcount proportionally.
Pricing
Custom enterprise pricing based on lead volume and modules. Typically $2,000–$5,000+/month. Contact for demo.
Key Integrations
Salesforce, HubSpot, Marketo, Eloqua, Microsoft Dynamics, Salesloft, Outreach, Pardot, Zapier
Pros
- Scales lead follow-up infinitely without headcount — handles thousands of simultaneous conversations
- Natural two-way conversation differentiates from simple drip sequences
- Re-engagement of cold leads recovers pipeline that would otherwise be abandoned
- Deep CRM integration ensures AI activity is fully visible to revenue team
Cons
- Enterprise pricing makes it inaccessible to growth-stage teams
- AI conversation quality can vary — requires prompt and template optimisation
- Some prospects react negatively when they discover they were talking to AI
