Conga is a revenue lifecycle management platform that combines CPQ (Configure, Price, Quote), contract lifecycle management, and document generation in a single suite built natively on Salesforce. It is the go-to solution for companies with complex product configurations, multi-tier pricing, and high-volume contract workflows that outgrow Salesforce's native quoting capabilities.
Product Overview
Conga CPQ guides sales reps through configuring complex products and bundles, applying the correct pricing rules, and generating accurate quotes — preventing the pricing errors and approval bottlenecks that slow enterprise deals. Conga Contracts then takes over once a deal is won, managing the negotiation, redlining, and execution of the resulting agreement with full audit trail. Conga Composer handles document generation for any Salesforce record — proposals, SOWs, order forms, invoices — merging live CRM data into professional, brand-consistent templates. Together, the suite eliminates the manual handoffs between quote, contract, and order that create revenue leakage.
Key Features
- Configure Price Quote (CPQ): Guide reps through complex product configuration with rules-based pricing, discount guardrails, and approval workflows.
- Contract Lifecycle Management: Manage contract authoring, negotiation, redlining, e-signature, and obligation tracking in one connected workflow.
- Document Generation: Generate any business document — proposals, SOWs, order forms — by merging live Salesforce data into custom templates.
- Revenue Intelligence: Track quote-to-close cycle time, discount patterns, and contract renewal exposure across the revenue lifecycle.
- Approval Automation: Automate multi-level approval chains for quotes and contracts based on deal size, discount level, or product type.
Best For
Enterprise sales teams on Salesforce with complex product catalogues, multi-tier pricing, or high-volume contract workflows that need CPQ and CLM working together in one system.
Pricing
Custom pricing based on modules selected and user volume. Requires Salesforce CRM. Free trial available.
Key Integrations
Salesforce, DocuSign, Adobe Sign, Microsoft Word, Workday, SAP, NetSuite, Slack
Pros
- Deep Salesforce-native architecture — no integration required
- Full revenue lifecycle: CPQ + CLM + document generation in one suite
- Strong for complex product configurations and multi-tier pricing
- Reduces quote errors and unauthorised discounting
Cons
- Salesforce-only — not suitable for teams on other CRMs
- Implementation is complex and typically requires a specialist partner
- Can be expensive for mid-market teams relative to simpler alternatives
