Close is a CRM purpose-built for inside sales teams that live and die by the phone and email. It combines a full-featured contact and pipeline database with a built-in power dialer, predictive dialer, email sequences, and two-way SMS — meaning reps can prospect, follow up, and close deals without ever leaving the CRM.
Product Overview
Close's philosophy is that CRMs should help reps sell, not just store data. Every feature is designed to minimise clicks and keep reps in their workflow: one-click calling from any lead record, automatic call logging with transcription, and smart views that surface the leads requiring action today. Unlike Salesforce or HubSpot which rely on third-party dialers, Close's built-in communication stack eliminates the need for a separate calling tool — making it significantly faster for high-velocity outbound teams.
Key Features
- Built-In Power Dialer: Queue up leads and call them back-to-back automatically — drop voicemails with one click and move to the next.
- Predictive Dialer: AI dials multiple numbers simultaneously and connects reps only when a live person answers — maximises talk time.
- Email Sequences: Multi-step automated email cadences triggered from within the CRM — no separate sequencer needed.
- Smart Views: Saved filtered views that surface the right leads at the right time — built-in prioritisation for reps.
- Call Transcription & Coaching: Every call automatically transcribed and summarised — managers can search across all calls by keyword.
Best For
High-velocity inside sales teams — SDRs, BDRs, and SMB AEs — that make a high volume of calls and emails and want a CRM with communication tools built in rather than bolted on.
Pricing
Startup at $49/month (3 users); Professional at $299/month (unlimited users); Enterprise at $699/month. Annual billing saves ~15%.
Key Integrations
HubSpot, Salesforce, Zapier, Make, Slack, Zoom, Google Calendar, Gmail, Outlook
Pros
- Best built-in dialer of any CRM
- Sequences and calling in one tool — no separate apps needed
- Smart Views eliminate manual lead prioritisation
- Transparent, team-based pricing (not per-seat for most plans)
Cons
- Less customisable than Salesforce for complex enterprise processes
- Marketing automation is minimal — not a full MAP
- Less suited for complex deal cycles with many stakeholders
