Clearbit (now part of HubSpot) is a real-time data enrichment platform that appends firmographic and contact data to leads the moment they hit your CRM or fill out a form. It is widely used to shorten forms, score inbound leads, and power personalised website experiences.
Product Overview
Clearbit's APIs enrich a contact record in milliseconds — useful for progressive profiling on web forms, real-time lead routing, and instant scoring. Its Reveal product identifies anonymous website visitors by company, enabling sales teams to engage warm accounts that haven't yet converted.
Key Features
- Enrichment API: Real-time enrichment of contacts and companies on form submission or CRM creation.
- Reveal: De-anonymises website visitors by company, showing which accounts are actively on your site.
- Form Shortening: Reduce form fields by auto-populating company data from just an email address.
- Lead Scoring: Score inbound leads based on enriched firmographic and behavioural data.
- Prospector: Build targeted prospect lists from Clearbit's contact database.
Best For
B2B SaaS and marketing teams that have strong inbound traffic and want to enrich, score, and route leads in real time — especially those on HubSpot.
Pricing
Now part of HubSpot — available as a native feature in certain HubSpot tiers, or as standalone API pricing for developers.
Key Integrations
HubSpot, Salesforce, Segment, Zapier, Marketo, Intercom
Pros
- Best-in-class real-time enrichment API
- Website visitor de-anonymisation
- Seamless HubSpot integration
Cons
- Expensive as standalone
- Database smaller than ZoomInfo
- Some EU data coverage gaps
