Chili Piper is an inbound conversion platform that solves the two biggest revenue leakage points in the inbound funnel: speed-to-lead and meeting scheduling friction. Its Concierge product allows prospects to book a meeting with the right sales rep instantly after submitting a form — rather than receiving a 'someone will be in touch' email — and its Distro product routes inbound leads to the correct rep based on territory, account ownership, or round-robin rules in real time.
Product Overview
The core insight behind Chili Piper is that the first five minutes after a prospect submits a form are the highest-conversion window in B2B sales — and most companies waste this window by routing leads to a queue and sending generic follow-up emails. Chili Piper Concierge embeds directly in the 'Thank You' page after form submission, presenting a live calendar showing the qualifying rep's availability and allowing the prospect to book immediately. Distro — Chili Piper's lead routing engine — replaces Salesforce lead assignment rules with configurable routing logic that matches leads to the right rep based on company size, industry, territory, or existing account ownership, then alerts the rep in Slack and Salesforce simultaneously. Handoff manages the internal handoffs between SDRs, AEs, and Customer Success — auto-scheduling the next meeting as a deal progresses, preventing the scheduling friction that kills deal momentum between stages.
Key Features
- Concierge (Instant Booking): Embed a live booking calendar on the Thank You page after form submission — prospects book the right rep immediately rather than waiting.
- Distro (Lead Routing): Route inbound leads to the correct rep based on territory, account ownership, company size, or round-robin — replacing manual Salesforce assignment rules.
- Handoff (Internal Scheduling): Automate SDR-to-AE and AE-to-CS handoffs — schedule the next meeting as deals progress without manual coordination.
- Slack & CRM Alerts: Instant rep notifications via Slack when a lead is routed or a meeting is booked — eliminate the lag between lead arrival and rep action.
- Routing Analytics: Track routing performance, meeting acceptance rates, and speed-to-lead metrics — identify bottlenecks in the inbound conversion funnel.
Best For
B2B revenue teams with significant inbound lead volume who are losing conversion because prospects wait hours for follow-up — particularly companies running paid demand generation who want to maximise return on ad spend by converting more inbound leads faster.
Pricing
Concierge: from $30/user/month. Distro: from $30/user/month. Handoff: from $25/user/month. Bundles available. Free trial available.
Key Integrations
Salesforce, HubSpot, Marketo, Pardot, Calendly, Slack, Outreach, Salesloft, Google Calendar, Microsoft 365
Pros
- Instant post-form booking dramatically improves inbound conversion rates
- Distro routing logic is far more configurable than native Salesforce lead assignment rules
- Handoff eliminates scheduling delays between deal stages
- Salesforce-native — routing decisions are logged directly in CRM records
Cons
- Pricing across multiple modules (Concierge + Distro + Handoff) adds up quickly
- Calendly is a cheaper alternative for basic scheduling without the routing intelligence
- Implementation complexity for advanced routing logic requires RevOps investment
