ChatGPT is OpenAI's conversational AI assistant and the tool that brought large language models into mainstream business use. For revenue operations professionals, ChatGPT is used daily for drafting emails and proposals, researching prospects and industries, creating sales scripts and battlecards, analysing data, and automating repetitive writing tasks across the GTM function.
Product Overview
ChatGPT's GPT-4o model (available on the paid plan) reasons across text, images, and uploaded files — allowing RevOps teams to paste a prospect's annual report and ask for a 3-bullet summary, upload a CRM export and ask for trend analysis, or draft a complete sales playbook from a brief. Custom GPTs allow teams to create specialised assistants pre-loaded with company context, product knowledge, and personas — turning ChatGPT into an always-available RevOps co-pilot.
Key Features
- GPT-4o (Multimodal): Reason across text, images, PDFs, and data files — analyse documents, generate content, and answer complex questions.
- Custom GPTs: Build specialised assistants pre-loaded with company context, personas, and instructions — shareable across the team.
- Advanced Data Analysis: Upload CSV or Excel files and ask GPT to analyse, visualise, and explain the data without writing code.
- Web Browsing: Search the web in real time for current competitor intelligence, industry news, and prospect research.
- Memory: Retain context about your company, role, and preferences across conversations — no need to re-explain every session.
Best For
Every revenue professional who writes, researches, or analyses data — from SDRs drafting cold emails to RevOps building reporting frameworks and enablement managers creating training content.
Pricing
Free plan (GPT-4o mini). ChatGPT Plus at $20/month (GPT-4o + all features). Team at $30/user/month. Enterprise custom.
Key Integrations
Zapier, Make, HubSpot (via Zapier), Salesforce (via API), Slack, Microsoft Teams, Custom API (OpenAI API)
Pros
- Most capable general-purpose AI available to business users
- Custom GPTs enable team-specific use cases
- Advanced data analysis replaces basic BI tasks
- Huge prompt engineering community and resources
Cons
- Requires prompt skill to get consistent, quality outputs
- Knowledge cutoff means it needs web browsing for current info
- Enterprise data privacy requires careful configuration
- Not integrated natively into CRM workflows
