Bizible — now Adobe Marketo Measure — is the leading B2B revenue attribution platform for enterprises using Salesforce and Marketo. It tracks every marketing touchpoint across online and offline channels and attributes pipeline and revenue to each interaction, giving B2B marketing teams the data to prove and optimise their contribution to revenue.
Product Overview
Bizible's JavaScript snippet tracks all web touchpoints and maps them to Salesforce contacts, leads, and opportunities automatically. Every touchpoint — from first anonymous visit through paid ads, content downloads, webinars, and SDR calls — is stored as a Bizible Touchpoint object in Salesforce, enabling attribution analysis using native Salesforce reporting. Multiple attribution models (first touch, lead creation, U-shaped, W-shaped, full path, and data-driven) can be compared in the Bizible Discover BI layer for comprehensive marketing performance analysis.
Key Features
- Touchpoint Tracking: Capture every marketing interaction — web, email, paid, events, offline — as a Salesforce Touchpoint object.
- Multi-Model Attribution: Compare U-shaped, W-shaped, full-path, first-touch, and data-driven attribution models for any campaign or channel.
- Salesforce Native: All attribution data lives in Salesforce objects — query and report in native SFDC without data exports.
- Account-Based Attribution: Attribution at the account and opportunity level — not just lead level — for true B2B revenue impact measurement.
- Bizible Discover: Built-in BI layer with pre-built attribution dashboards for channel, campaign, content, and keyword performance.
Best For
Enterprise B2B marketing teams using Salesforce and Marketo who need multi-touch attribution natively inside their existing CRM — without building a separate data pipeline.
Pricing
Enterprise pricing — typically $30,000–$100,000+/year as part of Adobe Marketo Engage packages. Contact sales.
Key Integrations
Salesforce, Adobe Marketo Engage, Google Ads, LinkedIn Ads, Facebook Ads, Bing Ads, Drift, Demandbase
Pros
- Deepest Salesforce native integration in the attribution category
- Multi-model comparison in Bizible Discover is analytically powerful
- Account-based attribution handles B2B complexity accurately
- Part of Adobe ecosystem for Marketo users
Cons
- Very expensive — enterprise-only pricing
- Requires Salesforce — no HubSpot native version
- Implementation complexity is high
- Roadmap tied to Adobe priorities post-acquisition
