Attention is an AI platform that integrates with sales calls and meetings to automatically capture structured data, update CRM records, surface real-time coaching cues for reps, and generate post-call follow-up emails and summaries. It eliminates the manual CRM data entry that follows every sales call — and gives managers the coaching intelligence they need without listening to hours of recordings.
Product Overview
The core pain point Attention solves is CRM hygiene debt: after every sales call, reps are expected to log next steps, update deal stage, capture competitor mentions, and note objections — but most reps skip or shortcut this work, leaving CRM data incomplete and managers flying blind. Attention automates this entirely: it joins every call, listens to the conversation, and automatically fills Salesforce or HubSpot fields with structured data extracted from the conversation — deal stage, decision-maker names, MEDDIC components, competitive intel, pain points, and agreed next steps. Reps see live cue cards during calls (battle cards, objection handling tips, pricing reminders) that surface at the moment they're relevant based on what's being discussed — without needing to switch applications.
Key Features
- Auto CRM Updates: Automatically fill Salesforce and HubSpot fields after every call — deal stage, contacts, MEDDIC, objections, next steps — without rep input.
- Real-Time Cue Cards: Surface battle cards, objection handling tips, and pricing reminders live during calls — triggered by conversation context.
- AI Follow-Up Generation: Generate personalised follow-up emails summarising the call, agreed next steps, and resources discussed — ready to send in one click.
- Call Summaries: Structured call summaries with key moments, stakeholder names, risks, and action items — shareable with managers and account teams.
- Coaching Intelligence: Identify rep skill gaps from conversation data — flag calls with missed discovery questions, talk ratio issues, or unhandled objections.
Best For
Sales teams on Salesforce or HubSpot that struggle with CRM data hygiene and post-call admin — and managers who need rep coaching intelligence without listening to full call recordings.
Pricing
Custom pricing based on team size. Growth-stage to enterprise positioning. Free trial available.
Key Integrations
Salesforce, HubSpot, Zoom, Google Meet, Microsoft Teams, Gong, Chorus, Outreach, Salesloft, Slack
Pros
- Solves CRM hygiene at source — automatic field population eliminates rep data entry burden
- Real-time cue cards improve in-call performance without rep context-switching
- One-click follow-up emails dramatically reduce post-call administrative time
- Coaching intelligence from structured data rather than time-consuming call review
Cons
- AI field extraction accuracy depends on call quality and conversation structure
- Real-time cue cards require configuration to be contextually accurate
- Overlap with Gong and Chorus for call intelligence — best ROI for teams not already using those tools
