Atrium is a sales performance analytics platform that monitors CRM activity data to automatically identify rep performance trends, coaching opportunities, and leading indicators of pipeline risk — before they show up in missed quota numbers. It gives sales managers proactive, data-driven insights into team health without requiring manual CRM analysis.
Product Overview
Atrium's insight engine continuously analyses Salesforce data to surface performance signals that managers typically only discover in end-of-month reviews: a rep whose discovery call conversion rate has dropped three weeks in a row, a rep whose pipeline coverage is declining despite strong activity, or a segment where deal velocity has slowed following a competitive product launch. These insights are delivered as automated alerts to managers — turning reactive performance management into proactive coaching based on leading indicators. Atrium's benchmarking layer compares each rep's metrics against team averages and historical baselines, distinguishing genuine performance issues from normal variance. Its rep-facing dashboard shows each individual their own metrics versus team benchmarks — driving self-directed improvement without requiring manager intervention.
Key Features
- Automated Performance Alerts: AI monitors CRM metrics and alerts managers when rep performance trends indicate coaching intervention is needed.
- Leading Indicator Tracking: Track discovery conversion rates, pipeline coverage trends, and activity quality metrics — before they impact quota attainment.
- Rep Benchmarking: Compare each rep's metrics against team averages and historical baselines — identify genuine outliers versus normal variance.
- Rep-Facing Dashboards: Self-service performance views for reps — show individuals their metrics versus team benchmarks for self-directed improvement.
- Coaching Workflow: Structure 1:1 coaching sessions around data-driven insights — track coaching topics, commitments, and follow-up over time.
Best For
Sales managers and RevOps teams that want to identify rep performance issues and coaching opportunities from CRM data before they result in missed quota — shifting from reactive to proactive performance management.
Pricing
Custom pricing based on team size. Mid-market positioning. Free demo available.
Key Integrations
Salesforce, HubSpot, Slack, Microsoft Teams, Gong, Outreach, Salesloft, Google Sheets, Tableau
Pros
- Proactive alerts surface coaching opportunities before quota miss — not after
- Leading indicator tracking is more valuable than lagging quota metrics alone
- Rep self-service dashboards drive accountability without constant manager intervention
- Reduces time managers spend manually pulling CRM reports for 1:1s
Cons
- Value limited to Salesforce-connected teams — less useful for HubSpot-only organisations
- Insights quality depends on CRM data hygiene — garbage in, garbage out
- Less deep than Gong or Chorus for call-level coaching intelligence
