Amperity is an enterprise customer data platform built specifically for retail, hospitality, and consumer brands that need to unify fragmented customer data from dozens of systems — loyalty programmes, e-commerce platforms, POS systems, mobile apps, and call centres — into a single, AI-resolved customer profile that drives personalisation, retention, and lifetime value growth.
Product Overview
Amperity's core technical differentiator is its probabilistic identity resolution engine: in industries like retail and hospitality, a single customer may exist as dozens of separate records across CRM, loyalty, e-commerce, and in-store POS systems — with slight variations in name spelling, different email addresses, multiple household members sharing an account, and both online and offline transaction histories. Amperity's ML-based identity resolution uses hundreds of identity signals to merge these disparate records into a single 'gold record' for each customer — achieving match rates significantly higher than deterministic matching alone. This unified profile becomes the foundation for personalised marketing, retention programmes, and LTV analysis. Amperity's Predicted Customer Lifetime Value model scores each customer's future revenue potential, enabling marketing teams to target acquisition spending and retention investments at the highest-value segments. Its built-in connector to major data warehouses (Snowflake, BigQuery) and activation platforms (Braze, Salesforce Marketing Cloud) makes it a central hub in the modern retail data stack.
Key Features
- AI Identity Resolution: ML-based probabilistic matching across hundreds of signals — resolve fragmented customer records from dozens of sources into unified profiles.
- Predicted Customer LTV: ML-scored lifetime value predictions for every customer — prioritise acquisition, retention, and win-back investments by predicted value.
- 360° Retail Customer Profile: Unified profile combining loyalty, e-commerce, POS, app, and contact centre data — complete cross-channel customer view.
- Audience Segmentation: Build ML-enriched audiences for activation — combine behavioural, transactional, and predicted value attributes.
- Warehouse & Activation Connectors: Native connectors to Snowflake, BigQuery, Braze, and Salesforce Marketing Cloud — activate profiles across the full stack.
Best For
Enterprise retail, hospitality, and consumer brand marketing teams that need AI-powered identity resolution to unify fragmented customer records from multiple systems — and activate unified profiles for personalisation and LTV-based marketing.
Pricing
Custom enterprise pricing based on customer profile volume. Enterprise positioning. Contact for demo.
Key Integrations
Snowflake, BigQuery, Redshift, Braze, Salesforce Marketing Cloud, Google Ads, Facebook Ads, Klaviyo, Epsilon, LiveRamp
Pros
- Probabilistic identity resolution achieves match rates that deterministic CDPs cannot match in retail
- Predicted LTV scoring enables value-based marketing investment decisions
- Purpose-built for retail and hospitality — templates and models specific to consumer brand use cases
- Enterprise-grade data governance and privacy compliance built for regulated retail environments
Cons
- Enterprise pricing and implementation complexity — significant investment before realising value
- Primarily optimised for retail and hospitality — less suitable for B2B or SaaS business models
- Requires mature data infrastructure and significant historical transaction data for ML models to perform well
RevOps Jobs-to-Be-Done
- Customer identity resolution across fragmented data sources — Data and marketing teams use Amperity to unify customer records from disparate sources (POS, e-commerce, email, loyalty, CRM) into a single resolved customer identity — eliminating duplicate records and creating a true single view of each customer. KPI: Reduce customer database duplicates from 30% to < 5%; increase match rate from fragmented data sources to 95%+
- Customer lifetime value prediction and segmentation — Marketing analytics teams use Amperity's ML models to predict customer lifetime value, churn probability, and propensity to repurchase — enabling precise segmentation for retention and upsell campaigns. KPI: Segment customers by predicted LTV; increase retention program ROI by targeting highest-value at-risk customers
- Unified customer profile activation across channels — Marketing ops teams use Amperity to activate unified customer profiles across email, paid ads, and CRM — ensuring every channel has the same clean, enriched customer view for consistent personalization. KPI: Consistent customer experience across 8+ channels from one unified Amperity profile; eliminate channel-specific customer data inconsistencies
How It Fits Your Stack
Primary system of record: Amperity (CDP / identity resolution) — sits as master customer data layer
Key integrations: Snowflake, BigQuery, Salesforce, Braze, Klaviyo, Facebook Ads, Google Ads, Segment
Data flows: Amperity ingests data from all customer touchpoints. Probabilistic and deterministic identity resolution creates unified profiles. Enriched profiles and segments activate to CRM, MAP, ad platforms, and data warehouse. ML models run within Amperity on the unified data.
Security & Compliance
- SSO / SAML: Yes (SAML, SSO)
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: SOC 2 Type II, ISO 27001, GDPR, CCPA, HIPAA
- Data residency: US and EU
Implementation & Ownership
- Time to first value: 8–16 weeks — enterprise implementation with dedicated team
- Implementation complexity: High
- Typical owners: CDP Engineer, Marketing Analytics, IT/Data Engineering
Amperity is enterprise B2C CDP, strongest for retail, hospitality, and consumer brands with complex identity resolution needs (multiple transaction systems, loyalty programs, in-store and online). Competes with Segment (event-focused), Adobe CDP, and Tealium. Typically deployed by 500M+ revenue enterprises.
Proof & Buyer Signals
Ratings: 4.5/5 on G2 (100+ reviews)
What buyers praise:
- Identity resolution is best-in-class
- ML models are genuinely predictive
- Handles enterprise data complexity
- Strong professional services support
Common complaints:
- Enterprise-only pricing
- Long implementation timeline
- Requires dedicated technical resources
Often Compared With
- Segment — Segment is event-streaming focused for developer-first companies; Amperity wins for B2C enterprises needing identity resolution across offline and online data.
- ActionIQ — ActionIQ is also enterprise B2C CDP with similar identity resolution; Amperity wins on ML model sophistication and Snowflake-native architecture.
- BlueConic — BlueConic is mid-market CDP; Amperity wins for enterprise B2C with complex multi-source identity resolution needs.
