Albacross is a B2B website visitor identification platform that reveals which companies are visiting your website — even when they don't fill out a form. For revenue teams, it turns anonymous web traffic into an actionable list of in-market prospects that can be routed to sales or added to targeted ABM campaigns.
Product Overview
Albacross uses IP matching and device fingerprinting to identify the company behind every website visit, then enriches each visitor with firmographic data, the pages they viewed, time spent, and visit frequency. Sales teams receive daily alerts for high-intent visits from target accounts, while marketing teams can export visitor lists directly to HubSpot, Salesforce, or LinkedIn Campaign Manager for targeted follow-up. Its Intent feature layers third-party research signals on top of website visits for a more complete buying signal picture.
Key Features
- Website Visitor Identification: Reveal the company behind anonymous website visits using IP matching — without requiring a form fill.
- Firmographic Enrichment: Enrich each visitor company with industry, size, location, revenue, and technology stack data automatically.
- Sales Alerts: Notify reps via email or Slack when a target account visits the website — with the pages viewed and visit duration.
- Segment & Filter: Filter visitors by ICP criteria (industry, size, country) and create audience segments for targeted follow-up.
- CRM & LinkedIn Integration: Push identified companies to HubSpot, Salesforce, or LinkedIn Campaign Manager for sales or ad retargeting.
Best For
B2B sales and marketing teams that drive significant website traffic but convert a small fraction via forms — and want to identify and engage the majority who visit anonymously.
Pricing
Starter from €99/month; Business from €449/month; custom Enterprise. Free 14-day trial.
Key Integrations
HubSpot, Salesforce, Pipedrive, LinkedIn Campaign Manager, Slack, Zapier, Google Analytics
Pros
- Turns wasted website traffic into actionable sales signals
- Fast setup — results visible within hours
- Affordable entry point for website identification
- LinkedIn integration for immediate retargeting
Cons
- Identification accuracy depends on IP database coverage (~40–60% of B2B traffic)
- Only identifies companies, not individual contacts
- GDPR compliance requires careful configuration in EU markets
