Aircall is a cloud-based business phone system designed for sales and customer support teams, replacing traditional PBX infrastructure with a flexible, CRM-integrated calling platform accessible from any device. It gives revenue teams real-time call analytics, automatic CRM logging, and coaching tools without the complexity of legacy telecoms infrastructure.
Product Overview
Aircall's core value for sales teams is its deep CRM integration: every inbound and outbound call is automatically logged to Salesforce or HubSpot with call duration, recording, and notes — eliminating the manual logging that erodes CRM data quality in high-volume calling environments. Its Power Dialer enables SDRs to work through call lists automatically, launching the next call as soon as the previous one ends without manual dialling. Live monitoring allows managers to listen to calls in real time and whisper coaching notes to reps without the prospect hearing — particularly valuable for onboarding new SDRs. Aircall's analytics dashboard tracks call volume, connection rates, average handle time, and missed call rates by rep, team, and time period — giving revenue operations teams the data to optimise outbound calling performance.
Key Features
- CRM Auto-Logging: Automatically log every call to Salesforce, HubSpot, or Pipedrive — duration, recording, notes, and disposition without manual entry.
- Power Dialer: Work through call lists automatically — launch the next call immediately after each conversation ends to maximise connect rates.
- Live Call Monitoring & Whisper: Managers listen to live calls and coach reps via whisper — without the prospect hearing the coaching.
- Call Analytics: Track volume, connection rates, handle time, and missed calls by rep and team — optimise outbound performance with data.
- IVR & Call Routing: Intelligent call routing with IVR menus, business hours rules, and queue management for inbound call handling.
Best For
Sales and customer success teams that make high volumes of outbound calls and want a cloud phone system that integrates natively with their CRM — eliminating manual call logging and enabling manager coaching.
Pricing
Essentials: $30/user/month. Professional: $50/user/month. Custom: enterprise. Free trial available.
Key Integrations
Salesforce, HubSpot, Pipedrive, Zendesk, Intercom, Slack, Outreach, Salesloft, Zapier, Monday.com
Pros
- Deep CRM auto-logging eliminates manual call data entry completely
- Power Dialer maximises SDR connect rates and daily call volume
- Whisper coaching enables real-time manager coaching without interrupting the call
- Easy setup — live in hours without telecoms infrastructure
Cons
- Parallel dialling (calling multiple numbers simultaneously) not available — available in Orum
- Call quality can vary by region compared to traditional telephony providers
- Analytics depth is less than dedicated sales intelligence tools like Gong
RevOps Jobs-to-Be-Done
- High-volume SDR outbound calling — SDR teams use Aircall's power dialer to increase daily call volume — automating dial sequences from CRM call lists and logging outcomes directly to Salesforce or HubSpot without manual data entry. KPI: Increase SDR daily call volume by 40% with power dialer and automated CRM logging
- Sales call coaching and quality monitoring — Managers use Aircall's call recording, live call monitoring, and whisper coaching features to develop reps — listening in and coaching without the prospect knowing. KPI: Enable real-time coaching on 50%+ of new rep calls without a separate call intelligence tool
- Global team phone operations — RevOps provisions local numbers across 100+ countries from Aircall's dashboard — enabling distributed sales and CS teams to call from local numbers that prospects trust. KPI: Increase international call answer rates by 30% with local caller ID
How It Fits Your Stack
Primary system of record: Salesforce or HubSpot (calls log automatically)
Key integrations: Salesforce, HubSpot, Pipedrive, Intercom, Zendesk, Slack, Outreach, Salesloft
Data flows: Aircall records calls and logs outcomes (connected, voicemail, no answer), call recordings, and notes automatically to CRM contact/deal records. Real-time analytics dashboard shows team call activity, duration, and response rates.
Security & Compliance
- SSO / SAML: Yes (SAML 2.0 on Enterprise plan)
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: SOC 2 Type II, GDPR
- Data residency: EU and US
Implementation & Ownership
- Time to first value: Same day — provision numbers and start calling within hours
- Implementation complexity: Low
- Typical owners: Sales Operations, SDR Manager, CS Operations
One of the fastest phone system deployments — no hardware, browser-based or desktop app. Local number provisioning in 100+ countries makes it ideal for distributed teams. GDPR-compliant call recording controls built in.
Proof & Buyer Signals
Ratings: 4.3/5 on G2 (900+ reviews)
What buyers praise:
- Fastest setup of any business phone system — truly self-serve
- CRM integration is seamless — calls log automatically without rep effort
- Local number provisioning for international teams is best-in-class
Common complaints:
- Call quality can vary by internet connection quality — not as reliable as traditional desk phones
- Power dialer less advanced than dedicated dialer tools like Orum or Kixie
Often Compared With
- RingCentral — Choose RingCentral for enterprise unified communications (phone + video + messaging); choose Aircall for a sales-first dialer with simpler setup and stronger CRM integration.
- JustCall — Choose JustCall for more affordable dialer pricing with comparable CRM integrations; choose Aircall for the most polished UI and strongest HubSpot native integration.
- Salesloft — Choose Salesloft for full sales engagement with integrated dialer; choose Aircall as a standalone dialer for teams using a separate sequencing tool.
