Agorapulse is a full-featured social media management platform that combines publishing, a unified social inbox, team collaboration, social listening, and reporting in one tool. It is positioned as a more powerful alternative to Buffer or Later for mid-market marketing teams that need inbox management and team approval workflows alongside scheduling.
Product Overview
Agorapulse's unified social inbox is its standout feature: all comments, messages, mentions, and ad comments across every connected social profile flow into a single, actionable inbox — where team members can respond, assign, label, and resolve conversations without switching between native platforms. The publishing module supports scheduled posts, content queues, and a collaborative content calendar with multi-level approval workflows — useful for agencies and in-house teams that require sign-off before posting. Agorapulse's ROI reporting feature integrates with Google Analytics to connect social activity to website traffic and conversion data, giving marketing teams the attribution data they need to justify social investment.
Key Features
- Unified Social Inbox: All comments, messages, and mentions across every profile in one inbox — with assignment, labelling, and resolution workflow.
- Content Scheduling & Queues: Schedule posts, build recurring content queues, and manage a team content calendar with approval workflows.
- Social Listening: Monitor brand mentions, hashtags, and competitor activity across social platforms with keyword-based listening.
- ROI Reporting: Connect social activity to Google Analytics conversions — attribute website traffic and revenue to specific social content.
- Team Collaboration: Multi-level content approval workflows, internal notes, and team performance reporting for agency and in-house teams.
Best For
Mid-market marketing teams and agencies that need a full social media management suite — combining publishing, inbox management, team collaboration, and ROI reporting in one platform.
Pricing
Standard: $49/month (10 profiles, 2 users). Professional: $79/month (10 profiles, 4 users). Advanced: $119/month. Custom: enterprise.
Key Integrations
Google Analytics, Canva, Salesforce, HubSpot, Slack, Zapier, Facebook Ads, Instagram, LinkedIn, YouTube
Pros
- Unified inbox is best-in-class for managing high-volume social engagement
- ROI reporting connects social activity to website conversions and revenue
- Multi-level approval workflows for agencies and regulated industries
- Strong team collaboration features at a competitive price point
Cons
- Pricier than Buffer or Later for teams that only need scheduling
- Social listening depth is less than dedicated monitoring tools like Brandwatch
- UI can feel busy with many features visible simultaneously
