ActiveCampaign combines email marketing, marketing automation, and a built-in CRM in a single platform. It is the go-to choice for SMBs and e-commerce brands that want powerful automation without enterprise complexity or pricing.
Product Overview
ActiveCampaign's automation builder is considered one of the most intuitive in the market, allowing teams to create sophisticated if/then workflows triggered by email behaviour, web activity, purchase history, or custom events. Its built-in CRM handles contact-to-deal management for sales teams that don't need a dedicated CRM.
Key Features
- Visual Automation Builder: Drag-and-drop workflow builder with 900+ pre-built automation templates.
- Predictive Sending: AI optimises email send time per individual contact for maximum open rates.
- Split Testing: A/B test emails, wait times, and workflow branches to optimise performance.
- Site & Event Tracking: Track prospect behaviour on your website and trigger automations accordingly.
- Built-in CRM: Contact and deal management with pipeline views and automated task creation.
Best For
SMBs, e-commerce brands, and SaaS companies that want powerful marketing automation with a built-in CRM at an accessible price point.
Pricing
Starter at $15/month; Plus at $49/month; Pro at $79/month; Enterprise custom pricing. Based on contact count.
Key Integrations
Shopify, WooCommerce, Salesforce, Zapier, WordPress, Stripe, Facebook Ads
Pros
- Exceptional automation builder
- Great value for money
- Strong e-commerce and SaaS features
- Excellent deliverability
Cons
- CRM is basic compared to dedicated tools
- Reporting can be complex
- UI improvements needed
