ActionIQ is an enterprise-grade composable CDP that allows large organisations to build unified customer profiles and activate marketing audiences directly on top of their existing data warehouse infrastructure — without migrating data into a proprietary CDP data store. It is designed for enterprise retail, financial services, and media companies with petabyte-scale customer data and strict data governance requirements.
Product Overview
ActionIQ's composable architecture is its primary differentiator: rather than requiring all customer data to be ingested into a proprietary profile store (as Segment and mParticle do), ActionIQ's Composable CDP layer connects directly to the customer's Snowflake, BigQuery, or Redshift warehouse and queries customer data in-place. This means enterprise data teams do not need to rebuild their data infrastructure around a CDP — they layer ActionIQ on top of existing investments. ActionIQ's audience builder allows marketing teams to create segments using a visual, no-code interface that queries the warehouse directly — without requiring SQL skills or data engineering support for every campaign. Its Journey Manager orchestrates multi-channel campaigns and triggers personalised experiences at scale across email, SMS, web, and advertising — making it a full enterprise marketing platform on top of the warehouse foundation.
Key Features
- Composable Architecture: Query customer data directly in Snowflake, BigQuery, or Redshift — no data migration into proprietary CDP store required.
- Visual Audience Builder: No-code segment creation for marketing teams — build complex audiences from warehouse data without SQL or engineering support.
- Journey Manager: Multi-channel campaign orchestration — trigger personalised experiences across email, SMS, web, and advertising at enterprise scale.
- Data Governance Controls: Enterprise-grade PII controls, consent management, and data lineage tracking — built for regulated industries.
- Real-Time Activation: Push live audience updates to connected channels as customers qualify or exit segments — personalise in real time.
Best For
Enterprise marketing and data teams at large retail, financial services, and media companies that have significant existing data warehouse investments and want to activate customer data without migrating it into a proprietary CDP store.
Pricing
Custom enterprise pricing based on data volume and user count. Enterprise positioning. Contact for demo.
Key Integrations
Snowflake, BigQuery, Redshift, Salesforce, Braze, Klaviyo, Google Ads, Facebook Ads, Adobe Experience Cloud, Marketo
Pros
- Composable architecture preserves existing warehouse investments — no data migration required
- No-code audience builder empowers marketing teams without SQL or engineering support
- Enterprise data governance built for regulated industries like financial services
- Journey orchestration delivers full campaign activation on top of warehouse data
Cons
- Requires an existing, well-structured data warehouse — not suitable for companies without mature data infrastructure
- Enterprise pricing is among the highest in the CDP market
- Implementation complexity requires specialist data engineering and CDP consulting resources
