6sense is the leading AI-driven account-based marketing platform, used by B2B revenue teams to identify accounts that are actively researching their category — before those accounts ever fill out a form or contact sales. Its predictive intent engine monitors billions of buying signals across the dark funnel to surface in-market accounts weeks before competitors can identify them.
Product Overview
6sense's Revenue AI platform combines intent data, predictive scoring, and multi-channel orchestration. The platform monitors keyword research, competitor site visits, content consumption, and technographic signals across millions of B2B buyers, assigning each account a buying stage (awareness, consideration, decision) and a predicted close timeline. Revenue teams use these signals to prioritise outbound outreach, personalise ad targeting, and align marketing and sales on the same set of high-probability accounts.
Key Features
- Predictive Intent Engine: Monitors 40B+ weekly interactions across the web to identify accounts in active buying cycles for your category.
- Buying Stage Prediction: AI classifies each target account into awareness, consideration, or decision stage — with predicted close timeline.
- 6sense Advertising: Run targeted ads to buying committee members at in-market accounts — without relying on cookies or form fills.
- Account Prioritisation: AI-ranked account lists for sales, updated in real time as intent signals change — replacing static lead scoring.
- Conversation Intelligence: Email and meeting AI that analyses rep conversations and recommends next best actions based on account signals.
Best For
Enterprise and mid-market B2B revenue teams with a dedicated ABM motion who want to prioritise accounts based on real buying intent — not just firmographic fit.
Pricing
Enterprise pricing — custom quotes. Typically $100,000–$500,000+/year depending on data volume and modules. Contact sales for a quote.
Key Integrations
Salesforce, HubSpot, Marketo, Outreach, Salesloft, LinkedIn Ads, Google Ads, Bombora
Pros
- Most comprehensive intent data coverage in the ABM category
- Buying stage prediction is uniquely actionable for sales prioritisation
- Advertising module reaches anonymous buyers in dark funnel
- Strong Salesforce and MAP integrations
Cons
- Very expensive — enterprise-only pricing
- Complexity requires dedicated ABM programme ownership
- Data coverage can vary by industry and geography
